Badge Raises $17.1 Million to Make Apple and Google Wallets the Next Major Customer Interface

New funding from TTV Capital, Stripe, QED Investors, Infinity Ventures, and Synchrony Ventures will accelerate adoption of Apple and Google Wallets across enterprise brands and platforms

SAN FRANCISCO--(BUSINESS WIRE)--Badge, the operating platform for Apple and Google Wallets, today announced it has raised $17.1 million in funding to provide the infrastructure businesses need to build in wallets at scale. The funding includes a $13.8 million Series A round led by TTV Capital with participation from Stripe, Synchrony Ventures, and Infinity Ventures, as well as a previously unannounced $3.3 million seed round from QED Investors and Infinity Ventures. As part of the investment, Lynne Laube, Venture Partner at TTV Capital and co-founder and former CEO of Cardlytics, will join the company’s Board of Directors. Badge will use the new capital to accelerate go-to-market efforts, expand product capabilities, and deepen partnerships to help enterprise brands and platforms adopt Apple and Google Wallets as a core customer interface.

As Apple and Google Wallets become the default destination for cards, tickets, passes, and credentials, wallets are evolving from a utility into a persistent, real-time interface where customers increasingly interact with brands. Badge provides the infrastructure to make Apple and Google Wallets programmable and dynamic. Through a single platform, companies can issue wallet cards, update them in real time, send messages through wallets, and measure performance at scale. Badge turns wallet cards and passes into living surfaces that can change based on context, behavior, location, and time, laying the foundation for wallet commerce, where transactions are driven directly from the interface.

Wallets are now a global default for payments, with more than 4.3 billion people using wallets worldwide and transaction volumes projected to exceed $28 trillion by 2030. Today, wallets already power 35% of online purchases and 21% of in-store transactions, according to a 2025 PYMNTS Intelligence report. As adoption accelerates, wallets are becoming a primary place where customers expect to access, store, and use other types of value.

Businesses can now issue branded loyalty cards, membership passes, gift cards, and tickets directly into wallets and update them instantly with new data, images, links, and wallet notifications. Because these passes live on the device and are always accessible, wallets have become a natural place for customers to interact with businesses. Across Badge’s customer base, this has translated into repeat ecommerce and in-store transactions.

“More people are leaving their physical wallets at home and relying entirely on their phones to transact,” said Eric Senn, co-founder and CEO of Badge. “That shift creates an opportunity for businesses to use digital wallets as a direct connection point with customers. Badge is the infrastructure that lets companies operate that interface at scale.”

Wallet Commerce in Practice

High-value consumers are leading wallet adoption, with 61% of individuals earning more than $150,000 reporting higher spending when using mobile wallets. Because wallet cards are dynamic and always present on the device, businesses are using them to influence behavior at moments that matter.

With Badge, companies use wallet experiences to:

• Extend loyalty programs and gift cards directly into wallets
• Update balances, offers, and status in real time
• Send contextual messages based on location, time, or behavior
• Deliver rewards, access, and upgrades automatically
• Drive traffic to websites, mobile apps, and physical stores

Adoption is frictionless. Wallets come pre-installed on devices, customers add passes with a single tap, and notifications are enabled by default. Redemption is equally simple, whether in-store or online.

“As mobile wallets become a core way consumers interact with brands, Badge has quickly emerged as a foundational platform,” said Lynne Laube, Venture Partner at TTV Capital and co-founder and former CEO of Cardlytics. “Badge enables brands to operate wallet experiences that are real-time, measurable, and built for scale. We’re proud to support the team as they help define how businesses engage and grow with customers through this surface.”

About Badge

Badge is the wallet platform businesses use to build, operate, and measure experiences across Apple and Google Wallets. By making wallets programmable and real time, Badge turns wallet cards and passes into dynamic customer surfaces that drive engagement and commerce. Trusted by leading enterprise brands and platforms, Badge delivers secure, scalable wallet infrastructure designed for production use.

For more information, visit trybadge.com.