PrimeLending Named 2025 Best-in-Class Lender for Overall Satisfaction by MortgageCX

National mortgage lender tops six of 10 customer experience categories

DALLAS--(BUSINESS WIRE)--PrimeLending®, a PlainsCapital Company, has been named the 2025 Best-in-Class Lender for Overall Satisfaction in the large independent lender segment by MortgageCX, earning the program’s top honor based on verified borrower feedback.

In addition to the No. 1 overall ranking, PrimeLending placed first in six of 10 customer experience categories evaluated by MortgageCX:

• Overall Borrower Satisfaction
• Loan Originators
• Processors
• Net Promoter Score (NPS)
• Online Tools
• Application Process

The MortgageCX Best-in-Class Lender Awards are based on nearly 40,000 post-closing satisfaction surveys from homebuyers nationwide and are widely regarded as an industry benchmark for measuring lender performance through direct consumer feedback.

“Today’s homebuyers expect personal expertise and easy-to-use digital tools to work seamlessly together,” said Steve Thompson, president and chief executive officer of PrimeLending. “For 40 years, our focus has been making the mortgage process simple and transparent. Being named Best-in-Class for Overall Satisfaction—and across key touchpoints like our loan originators, processors, and digital experience—shows what’s possible when experienced local professionals are supported by technology that keeps loans moving and borrowers informed.”

PrimeLending’s performance also stood out at the individual level. Through STRATMOR Group’s MortgageCX Program, 37 loan originators and 22 loan processors ranked among the top 200 individuals nationally in their respective roles for customer experience delivery in 2025.

About PrimeLending

PrimeLending, a PlainsCapital Company, is a national home lender that has been helping Americans achieve their homeownership dreams. Known for making the mortgage process simple, transparent, and rewarding, PrimeLending combines personal guidance with innovative digital tools to deliver a best-in-class¹ experience from application to closing. With a 97% overall satisfaction rating² and a wide range of loan options, PrimeLending is dedicated to providing expert service and long-lasting financial confidence. PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). For more information, visit PrimeLending.com.

¹Named 2025 Best-in-Class Lender by STRATMOR MortgageCX for Overall Satisfaction, Loan Originators, Processors, Net Promoter Score, Online Tools and Application Process.

²Survey administered and managed by STRATMOR MortgageCX following loan closing. PrimeLending received an overall 97% Customer Satisfaction Rating for the period Jan. 1, 2025–Dec. 31, 2025.

All loans subject to credit approval. Rates and fees subject to change. ©2026 PrimeLending, a PlainsCapital Company (PrimeLending). (NMLS: 13649) Equal Housing Lender.