NeoCurrency Introduces a Universal Currency Dashboard to Make Sending Rewards Simpler and More Efficient Across the Globe

LOS ANGELES--(BUSINESS WIRE)--NeoCurrency, a leading global provider of digital rewards, incentives and payout solutions, announces the introduction of its Universal Currency Dashboard and API. In line with its founding mission of making rewarding people simple, reliable and delightful, NeoCurrency’s Universal Currency Dashboard is one more innovative product intended to do just that.

The new dashboard allows companies to fund their account in their home currency and then order rewards in any currency around the world. The platform and API take care of the conversion in the background, so every order is delivered in real time without the headache of funding multiple accounts or constantly converting back and forth. Clients fund their home currency with USD, CAD, GBP, EUR or AUD, and the system handles the rest.

“One of the challenges many global companies face when it comes to digital rewards is dealing with many different currencies,” said Geoff Miller, CEO of NeoCurrency. “Our updated ordering system removes the complexity for them. It also helps in instances where a market research company may have participants around the world who need relevant incentives. This makes it easy to reward everyone equally with a single order.”

Over the 10 years since the company was founded in 2016 as a challenger brand in the industry, NeoCurrency now offers nearly 3,000 brands. The NeoCurrency reward catalog offers unmatched choice, reach and simplicity around the world for promotional agencies, loyalty programs, research agencies, employee recognition and more. Currently, NeoCurrency offers digital rewards in 51 currencies that can be delivered in 140 countries across 5 continents. According to Eric Thiegs, NeoCurrency’s Head of Strategy & Growth, “The greater our offering grew, the more apparent it became that simplifying the process for our customers and their recipients was the future.”

The Universal Currency Dashboard automatically converts from the account holder’s default currency to any of the 51 currencies NeoCurrency currently offers. On a global aspect, this makes it easy for brands like Amazon, Apple, Google Play, Starbucks and Uber to easily be delivered to people in multiple countries, in multiple currencies with a single order. For example, Amazon gift cards can be delivered in 23 countries and 16 currencies, instantly, with no fees or minimum orders. The Universal Currency Dashboard can also assist in delivering digital rewards for brands like these with similar challenges.

• Adidas (22 countries, 12 currencies)
• Airbnb (17 countries, 9 currencies)
• Amazon (23 countries, 16 currencies)
• Apple (23 countries, 14 currencies)
• Bitcoin (195 countries, 2 currencies)
• Decathlon (22 countries, 15 currencies)
• Foot Locker (11 countries, 6 currencies)
• Google Play (15 countries, 12 currencies)
• H&M (22 countries, 15 currencies)
• IKEA (27 countries, 17 currencies)
• Mastercard (140 countries, 5 currencies)
• Nike (23 countries, 5 currencies)
• Nintendo (12 countries, 12 currencies)
• PayPal (170 countries, 5 currencies)
• Reward Choice (65 countries, 51 currencies)
• Starbucks (12 countries, 12 currencies)
• Ticketmaster (16 countries, 9 currencies)
• Uber (18 countries, 17 currencies)
• Visa (140 countries, 3 currencies)
• Xbox (26 countries, 16 currencies)

One of the other benefits of the Universal Currency Dashboard is helping to deliver the most relevant rewards to different parts of the world in a single order. Not every brand is everywhere. And even if it is, some brands are preferred over others. Some regions want Starbucks. Some want Costa Coffee. Others want Tim Hortons. The platform can deliver rewards for everyone in local currency in a single order.

Additional enhancements have been made to the platform’s bulk order function and API. You can now conveniently include all the brands you need in any currency, all at once, in a single bulk upload file. This keeps tracking and management of orders more concise and organized. Similarly, the API has been updated to allow for these currency conversions on demand, seamlessly.

“We’ve always tried to be as nimble as possible, and pride ourselves on listening to our clients so we can address their needs and individual use cases,” said Breanna Sozio, Global Head, Client Success. “This upgrade is another example of how we innovate to align with our clients. I like to say that we don’t just deliver great rewards and incentives, we deliver great client service too.”

About NeoCurrency

NeoCurrency is an independent, US-based digital rewards payout fintech platform serving global brands and B2B program operators across promotions, loyalty, employee recognition, market research, and sales incentives. As a mature, enterprise-grade SaaS solution, NeoCurrency delivers millions of rewards annually, with 99.9% uptime, global privacy-compliant data practices, and proprietary fraud-prevention technology. The platform offers one of the industry’s most comprehensive catalogs of digital gift cards, prepaid products, and cash-like payout options—available in over 50 currencies and 140 countries—accessible through a single API integration or streamlined ordering dashboard. NeoCurrency is a proud member of IGCC, IMA, IMA Europe, GCVA, and IPM. For more information, visit neocurrency.com.