NeoCurrency Celebrates 10 Years of Innovation in Global Rewards, Incentives & Payments

LOS ANGELES--(BUSINESS WIRE)--NeoCurrency, a leading global provider of digital rewards, incentives and payout solutions, is celebrating its 10th anniversary in 2026. The company has achieved a decade of helping brands, promotional agencies, loyalty programs, researchers and employers reward people across the world with unmatched choice, reach and simplicity.

Founded in 2016 by industry veterans Geoff Miller (CEO) and Josh Storm (CCO), NeoCurrency began as a small startup with a big mission: to modernize the rewards industry by building a platform that delivers global, flexible, recipient-friendly digital incentives at scale. NeoCurrency has no outside investors and is fully profitable. In the past 3 years, sales volume is up 418% over the previous three-year period. That independent, challenger mindset has fueled NeoCurrency’s growth and enabled the company to support some of the world’s most successful reward programs.

“Ten years ago, we started NeoCurrency to make rewarding people worldwide simple, reliable and delightful,” said Geoff Miller, CEO and co-founder. “Today that promise sits at the heart of every product we build — from our API to Reward Choice — and it’s been an honor to help clients delight millions of people across every time zone.”

“Ten years later, that mission is unchanged — but the scale has exploded,” added CCO and co-founder Josh Storm. “Our team, partners and clients have built something incredible together.”

A Decade of Firsts

NeoCurrency has grown into a financial technology platform that delivers millions of rewards, incentives and payouts every year across promotions, loyalty, sales incentives, market research and employee programs. Early momentum began in 2016, when the company delivered its first rewards:

• First reward redeemed: A Progressive Insurance program for customer quotes
• First prize redeemed: A winner in a Coca-Cola sweepstakes for Minute Maid
• First loyalty reward redeemed: A participant in a Kellogg’s loyalty program
• First research incentive: A respondent for a 20^th Century Fox survey
• First sales incentive reward: A salesperson from an HP incentive program

From U.S. beginnings to global growth and scale

NeoCurrency was founded and remains headquartered in the United States, where the company first worked with agencies and brands to deliver digital rewards for national promotions and loyalty programs. Over the last decade, campaigns have expanded internationally to Europe, the Middle East, Asia Pacific, Africa, and South America.

The SaaS platform has scaled in both reward catalog breadth and technical capability, enabling single-integration delivery into complex, multi-currency programs. A single API and web dashboard give clients real-time ordering, bulk email deployments, budget management, reporting, and proprietary Reward Block security tools across the entire international reward catalog.

NeoCurrency has grown its global reach at a rapid pace:

• In 2026, the company will add its 3,000th digital reward brand — a milestone that underscores NeoCurrency’s focus on global coverage and breadth.
• NeoCurrency’s platform now delivers rewards in over 50 currencies and 140 countries through a single integration, enabling clients to reward recipients almost anywhere with local relevance.

Products that changed how rewards are delivered

NeoCurrency’s product suite is designed to give recipients more choice and marketers more control. It offers global brand rewards like Amazon, Apple, Google and Starbucks; local favorites like Tim Hortons in Canada, GoPay in Indonesia, Touch N Go in Malaysia, GCash in the Philippines, Tesco in the UK, and Walmart in the United States. Digital cash options include Prepaid Visa and Mastercard in 140 countries worldwide, as well as PayPal and Venmo. Crypto rewards include Bitcoin and Ethereum.

The most innovative product in the NeoCurrency platform is Reward Choice. It enables users to pick the brand or cash-like option they prefer out of the entire catalog.

Experts Focused on Client Success

NeoCurrency’s team is intentionally built to deliver exceptional service and strategic partnerships. The company hires reward and incentive experts, including seasoned veterans, industry specialists, and development gurus.

“We meet our clients where they need to be,” said Breanna Sozio, Head of Global Client Success, “It’s why we take innovation into everything we can, including how our global clients fund their accounts, whether that’s in 28 native currencies or an alternative payment method such as Zelle, PayPal, or digital currency stablecoins like USDC and USDT.”

By combining deep industry expertise with a commitment to customer-first service, NeoCurrency ensures every client receives a program that works — efficiently, securely, and globally.

What’s next

As NeoCurrency marks ten years, the company says it will continue investing in catalog breadth, fraud-resistant delivery, currency expansion, and digital products that give recipients simpler, faster redemptions while helping clients maximize program effectiveness and ROI. The company will also continue expanding its prepaid and “cash-like” offerings and broadening local brand coverage in emerging markets.

“The next decade of rewards will be defined by increased choice, real-time delivery, technology-driven fraud prevention, and cross-border digital payouts,” said Eric Thiegs, NeoCurrency’s Head of Strategy & Growth, “And NeoCurrency intends to lead that evolution for brands and clients around the world.”

About NeoCurrency

NeoCurrency is an independent, US-based digital rewards payout fintech platform serving global brands and B2B program operators across promotions, loyalty, employee recognition, market research, and sales incentives. As a mature, enterprise-grade SaaS solution, NeoCurrency delivers millions of rewards annually, with 99.9% uptime, global privacy-compliant data practices, and proprietary fraud-prevention technology. The platform offers one of the industry’s most comprehensive catalogs of digital gift cards, prepaid products, and cash-like payout options—available in over 50 currencies and 140 countries—accessible through a single API integration or streamlined ordering dashboard. NeoCurrency is a proud member of IGCC, IMA, IMA Europe, GCVA, and IPM. For more information, visit neocurrency.com.