Maesa Introduces Party of You, A New Brand Offering Skincare Antidotes to Life’s Realities

NEW YORK--(BUSINESS WIRE)--Maesa, the next-generation beauty incubator expands its skincare footprint with the launch of Party of You—a new brand with an evolved POV on wellness, born from the insight that the chase for unrealistic wellness can often leave us feeling burnt out.

Available now at Target and Ulta Beauty stores nationwide, Party of You launches with twelve products designed as skincare antidotes to life’s realities, supporting skin through stressful days, joy-inducing indulgence & realistic inconsistency. “The formulas address the effects of lifestyles that make us feel well—but don’t always show up well on skin: puffy eyes from nights that run too late, slept-in makeup, diet coke replacing water hydration goals, greasy snack binges that lead to lackluster morning after face...products designed to help you and your skin keep up,” explains Dana Steinfeld, SVP of Blue Sky and Product Development at Maesa.

“In a beauty landscape dominated by aspirational messaging and prescribed routines, Party of You offers a fundamentally different philosophy. It reframes the idea of skincare as flexible and forgiving, designed to meet our consumer where she is in her life and lifestyle without judgment. Our tagline, RSVP to living your way, honors the notion that wellness is not one size fits all,” says Molly Kennedy, VP of Brand Marketing at Maesa.

The collection spans cleansing, moisturizing, targeted treatments & lip care, with prices ranging from $13.99 to $25.99. Formulated as quick-fixes and daily pleasures to meet your skin where it’s at, the products also provide serious skincare efficacy and have proven clinical results.

Three hero products anchor the line:

• Cult Cream Cold Cream Cleanser & Hydrating Mask
  A modern take on a classic facial cold cream that removes makeup and impurities while doubling as a hydrating mask on clean skin.
• Instant I.V. Glow Enhancing Serum
  A power-shot formula with electrolytes, glutathione, and pearl that instantly awakens, brightens, and revives dull, stressed-looking skin.
• Security Blanket Plush Hug Lip Balm
  A “can’t-be-without-it” lip balm for sensitive lips that delivers instant comfort in four flavors inspired by indulgent cravings and packaging that doubles as an emotional support fidget tool.

Additional items include:

• It's a Wash Bouncy Gel Cleanser
• Grime Scene Exfoliating Cushion Toner
• Dew Drench Plumping Gel Moisturizer
• Soft Spread Hydrating Butter Cream
• Cryo When I Want To Face + Eye Depuff Roll-on Serum
• Skin Sin Redemption Spray

All Party of You formulas are vegan, cruelty-free, dermatologist-tested & safe for sensitive skin.

For more information, visit partyofyou.com and follow @partyofyou on Instagram and TikTok.

About Maesa

Maesa is the Next-Gen Beauty Company, transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.