Waverly Advisors Acquires Pure Portfolios

Acquisition further expands Waverly’s footprint and growth capabilities in the Pacific Northwest

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans and institutional clients, has acquired Pure Portfolios (“Pure”), a wealth management firm based in Lake Oswego, Ore. This acquisition supports Waverly’s continued growth strategy and introduces a new market in Oregon as the firm expands across the greater Pacific Northwest.

Under the leadership of Founder, President & Chief Investment Officer Nik Schuurmans and Chief Financial Officer Toby Weber, Pure has achieved strong organic growth through established relationships and a client-focused approach. The firm is known for its commitment to integrity, thoughtful guidance and a high-touch service model that supports clients through every stage of their financial journey. Nik and Toby will join Waverly as Partners and Wealth Advisors. The entire Pure team joins Waverly with the acquisition, increasing Waverly’s assets under management by approximately $437 million (as of 12.31.25).

“For a firm established within the last decade, Pure has demonstrated exceptional growth and built a strong presence in its regional market,” said Justin Russell, President and CEO of Waverly. “The professionalism, discipline and intentional approach Nik, Toby and their team bring to the business are exactly the qualities Waverly looks for in new partners.”

“From the beginning, our mission has been to help clients make better money decisions through data, discipline, and the relentless pursuit of what works,” said Nik Schuurmans, Founder of Pure Portfolios. “Partnering with Waverly allows us to expand that mission by adding deeper tax and estate planning resources, strengthening our ability to grow responsibly and serve clients more holistically. I can’t wait to get started.”

“It was critical to find the right partner for our firm that would preserve our independence and client-focused approach while also supporting avenues for future growth,” said Toby Weber, Chief Financial Officer and Partner of Pure Portfolios. “We are excited to join Waverly and be part of what they are building across the Pacific Northwest.”

The acquisition of Pure marks Waverly’s 30^th transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (“WPCG”) and HGGC’s Aspire Holdings platform. The transaction closed on January 30, 2026.

“This acquisition strengthens Waverly’s presence in the Pacific Northwest with the addition of a firm that shares its commitment to growth and client-focused service,” said Pete Wheatley, Director at WPCG. “Building on Waverly’s strong momentum across the East and Midwest, this transaction positions Waverly for continued expansion on the West Coast.”

About Waverly

Waverly Advisors, LLC (“Waverly”) is a fee-only federally registered investment adviser that serves the investment management and wealth planning needs of a diverse group of clients, including high-net-worth individuals and families, corporate retirement plans, trusts, endowments, and institutions. Waverly manages approximately $30.6 billion in assets (as of 01.30.2026) and offers collaborative investment, tax, estate, and financial planning services. Founded in 1999 in Birmingham, Alabama, the company has 46 offices across the U.S. and a team of over 380 professionals who hold many of the industry’s most prestigious credentials. For more information, please visit www.waverly-advisors.com.

About Wealth Partners Capital Group

Wealth Partners Capital Group (“WPCG”) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG’s mission is to use its capital, strategic M&A expertise and organic growth capabilities to help its partner firms grow. WPCG identifies, values and negotiates with wealth advisory practices for its partners to acquire and integrate. For more information, please visit www.wealthpcg.com.

About HGGC

HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M - $1.5B+. The firm is based in Palo Alto, CA and manages over $6.9 billion in cumulative capital commitments. Since its inception in 2007, HGGC has completed more than 600 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $71 billion. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. For more information, including a complete list of current and former investments, please visit www.hggc.com.