WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN

The Collection Brings Pink Chicken’s Popular Prints to Modern Home Furnishings

BROOKLYN, N.Y.--(BUSINESS WIRE)--Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children’s clothing brand known for its joyful prints and timeless charm.

Pink Chicken for West Elm Kids reimagines Pink Chicken’s signature prints for kids’ spaces. Designed for the spring season and Easter holiday, the collection features kid and baby-friendly pieces such as floral quilts and sheet sets, bunny-shaped pillows, woven Easter baskets with printed liners, playful garlands, tabletop décor, nursery must-haves including crib sheets, swaddles, and stuffed animals. Each piece is designed to bring a sense of warmth and whimsy to the home.

“Through this partnership, we were able to bring Pink Chicken’s patterns to life in designs that feel elevated yet approachable,” said Day Kornbluth, President of West Elm. “The collection captures the optimism of spring and celebrates the little moments that make childhood unforgettable.”

“We are absolutely thrilled to be collaborating with West Elm!” said Stacey Fraser, Founder and CEO of Pink Chicken. “This partnership feels like a natural extension of the Pink Chicken world, allowing us to bring our signature sunny prints and nostalgic joy into the home space. West Elm shares our commitment to quality, style, and creating environments that feel both chic and comfortable for the modern family. I can't wait for our customers to experience the collection and add a little Pink Chicken sunshine to their rooms!"

Key items from the collection include the Woven Easter Basket ($79), the Tablecloth ($79), the Plush Bunny ($69), the Bunnies Ornaments ($24), and the Spring Floral Sheet Set ($22-$69).

To learn more about the collection, please visit www.westelm.com/pinkchicken.

Pink Chicken + West Elm Kids will also be available for purchase in Canada, at westelm.ca/pinkchicken.

Customers are also invited to join the conversation about the collaboration on social media with @westelmkids and @pinkchickenny.

ABOUT WILLIAMS-SONOMA. INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, a loyalty and credit card program that offers members exclusive benefits. Williams-Sonoma, Inc. operates in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and has unaffiliated franchise partners that operate stores in Mexico, India, the Philippines and South Korea.

ABOUT WEST ELM

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT PINK CHICKEN

Founded in 2006, Pink Chicken is a childrenswear and lifestyle brand founded by Stacey Fraser, a former corporate fashion designer who bootstrapped the company to find better work-life balance. Pink Chicken brings a joyful spirit to everyday dressing with its signature vintage-inspired prints and effortless silhouettes. With decades of experience in fashion design, Stacey has built a beloved brand that celebrates color, comfort, and connection. Giving back is central to Pink Chicken’s mission, donating over 50,000 pieces of clothing and annually partnering with organizations like Baby2Baby and Good+ Foundation to support mothers, children and families in need. Pink Chicken has 11 retail locations across the country in New York City (2), Amagansett, NY, Tampa, FL, Savannah, GA, Charleston, SC, Santa Monica, CA, Raleigh, NC, Bethesda, MD, Westport, CT, The Woodlands, TX. Learn more at www.pinkchicken.com or follow along on Instagram @pinkchickenny.

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