Analysis on Desay SV and Joyson Electronic's Electrification, Connectivity, Intelligence and Sharing 2025 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Analysis on Desay SV and Joyson Electronic's Electrification, Connectivity, Intelligence and Sharing, 2025" has been added to ResearchAndMarkets.com's offering.

As the automotive industry races towards greater intelligence and connectivity in 2025, Desay SV and Joyson Electronic have emerged as pivotal players. "Analysis on Desay SV and Joyson Electronic's Electrification, Connectivity, Intelligence and Sharing, 2025" sheds light on their strategic advancements in the ECIS framework.

Economic Performance and Growth
In the first half of 2025, Desay SV demonstrated formidable growth with a 25.25% increase in revenue and an impressive 45.82% growth in net profit. Joyson Electronic, while experiencing a revenue growth of 12.07%, focused its growth in the automotive electronics sector, which surged by 38.3%. The company's shift towards high-margin opportunities is evidenced by its rising gross margin, reaching a five-year high of 18.4% in Q2 2025.

Financially, Desay SV reported a robust operating cash flow of 1.6 billion yuan, a significant 166% growth, reinforcing its R&D and expansion capabilities. Joyson Electronic also successfully managed its cash flow, investing heavily in their robotics ventures.

Despite Desay SV's moderate asset-liability ratio of 45.73%, Joyson Electronic contends with a higher ratio of 69.22%, facing substantial liability challenges and potential goodwill impairment risks.

ADAS Leadership
In the ADAS (Advanced Driver Assistance Systems) arena, Desay SV's collaboration with NVIDIA has fortified its position, albeit creating dependency on its chip supply chain, thus limiting its market reach. Conversely, Joyson Electronic leverages its extensive global safety network and comprehensive hardware integration capabilities to push its innovative ADAS solutions.

Strategic Collaborations and Market Dynamics
As ADAS technology permeates the market, leading Tier1 enterprises are forging alliances with prominent ADAS companies, exemplified by Joyson Electronic's strategic partnership with Momenta. This collaboration is geared towards high-level Autonomous Driving solutions, marking significant project wins for Joyson Electronic, including a billion-yuan controller initiative poised to begin production in 2026.

The synergy between Joyson Electronic and Momenta has not overshadowed Desay SV's ongoing collaboration with Momenta. Instead, Joyson Electronic has effectively bridged its technological gaps in intelligent driving algorithms while providing Momenta an expansive global platform.

Innovation in Cockpit Systems
Desay SV is transitioning from high-performance domain controllers to integrated cockpit systems, capitalizing on central computing trends. Meanwhile, Joyson Electronic is strategically positioned with Central Computing Units, boasting superior solutions to address future automotive intelligence needs.

To conclude, as Desay SV enjoys its hold over the domestic market, Joyson Electronic is primed to leverage its global presence, foreseeing a second wave of automotive intelligence triumphs on the international stage.

Key Topics Covered:

Introduction and Overview

• Development Summary
• Overview of Desay SV
• Main Product Lines of Desay SV
• Joyson Electronic

IoV and Communication

• In-Vehicle Communication of Desay SV
• In-Vehicle Communication of Joyson Electronic

Domain Controllers

• Central Computing Platform of Desay SV
• Cockpit Domain Controller of Desay SV
• Intelligent Driving Domain Controller of Desay SV
• Intelligent Driving Domain Controller of JOYNEXT
• Cockpit Domain Controller of JOYNEXT
• Zone Controller of JOYNEXT

Intelligent Cockpit

• Cockpit Platform of Desay SV
• Cockpit Platform of JOYNEXT
• Cockpit Business of Desay SV
• Cockpit Business of Joyson Electronic

Automotive Display

• In-Vehicle Display Business of Desay SV
• In-Vehicle Display Business of Joyson Electronic

Advanced Driver Assistance Systems (ADAS)

• ADAS Business of Desay SV
• Intelligent Driving Overseas Expansion of Desay SV
• ADAS Business of JOYNEXT

Automotive Software

• Large Models and Cockpit AI of Desay SV
• Software and AI Large Models of Joyson Electronic

Robot Business

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