PICTON Investments and Rugby Canada Announce 2026 Partnership to Drive Long-Term Impact for the Sport and Canadian Communities

TORONTO--(BUSINESS WIRE)--Picton Mahoney Asset Management (“PICTON Investments”) is proud to announce a new partnership with Rugby Canada for the 2026 season, bringing together two Canadian organizations that share values of resilience, preparation, and long-term impact.

Through this partnership, PICTON Investments, the Toronto-based alternative investment firm with over $16 billion in assets under management, will support Rugby Canada’s mission to grow the sport nationally while deepening connections with players, fans, and communities across the country. Together, the organizations are focused on strengthening the future of rugby in Canada and creating meaningful opportunities that extend beyond the field of play.

While rugby continues to grow globally, it remains a largely grassroots sport in Canada, powered by passionate players, volunteers, and communities. This partnership is rooted in a shared commitment to increase awareness, visibility, and support for rugby at all levels, with a focus on advancing both the men’s and women’s national programs.

Rooted in a shared belief in perseverance and teamwork, this partnership reflects the spirit of Canadian resilience. Rugby’s physicality, discipline, and commitment to collective success mirror the values that guide PICTON Investments’ approach to building resilient investment portfolios that endure.

“Rugby represents grit, performance, fearlessness and the willingness to push forward together – qualities that sit at the heart of the Canadian identity and our brand,” said David Picton, President and CEO of PICTON Investments. “Through this partnership, we’re proud to help drive long-term impact for the sport while connecting our brand to the perseverance that defines rugby and the communities it inspires.”

As part of the partnership, PICTON Investments will collaborate with Rugby Canada on a range of initiatives throughout 2026, including national events, community engagements, and player-driven storytelling designed to elevate the sport and expand its reach.

“At Rugby Canada, we are focused on building a sustainable future for rugby at all levels,” said Nathan Bombrys, CEO of Rugby Canada. “Partnering with PICTON Investments allows us to amplify our impact, invest in our athletes, and strengthen the communities that support our sport.”

The partnership is grounded in a long-term vision – one that recognizes that building strength takes time, commitment, and collaboration. From grassroots development to the national stage, PICTON Investments and Rugby Canada are aligned in their goal to create lasting value for the sport and the people who power it.

“When we relaunched our brand early last year, we did so with a clear purpose: Build from the Bear Up,” said Leisha Roche, Chief Marketing Officer of PICTON Investments. “For us, that means acting with a bear mindset – one of resilience through adversity and preparation leading to opportunity. Those values are deeply embedded in the Rugby Canada athlete and community culture, which made this partnership a natural fit. We also wanted to give back and invest in Canadian sport – across men’s, women’s, and community clubs – in a way that reflects who we are and what we believe in.”

About Rugby Canada

Rugby Canada is the national governing body of the sport of rugby union in Canada. They administer and operate women's and men's senior and junior national programs in both rugby 15s and 7s, as well as govern the club and community game for more than 40,000 registered participants from coast to coast in conjunction with 10 Provincial Union members.

Rugby Canada is headquartered at the Al Charron National Training Centre in Langford, BC, with staff also working from Vancouver, Winnipeg, Toronto and Ottawa. Rugby Canada business operations, programs and events are delivered nationwide, including the internationally recognized HSBC SVNS Vancouver tournament.

About PICTON Investments

PICTON Investments is a Canadian investment firm with over $16 billion in assets under management, recognized for pioneering alternative investment strategies that challenge traditional thinking. Since 2004, we have been helping advisors and investors rethink portfolio construction – moving away from traditional models toward more resilient, diversified solutions. Leveraging deep expertise in quantitative research, fundamental analysis, and authentic hedging strategies, we champion a modern approach designed to deliver more consistent, risk-adjusted returns. Our philosophy is to “Build from the Bear Up,” embracing a bear mindset of resiliency, adaptability, and strength to provide Canadians with greater certainty.