VASA Fitness Opens Eighteenth Club in Colorado, Expanding Access to High-Value Fitness in the State

Full-Amenity, Affordable Fitness Leader Continues Colorado Growth With Third Aurora Location

AURORA, Colo.--(BUSINESS WIRE)--VASA Fitness, one of the nation’s largest high-value, low-price fitness operators, is opening its newest location in Aurora at 1200 South Ironton Street. This marks VASA’s third club in Aurora and underscores the company’s continued investment in Colorado communities by expanding access to affordable, full-service fitness experiences. VASA Aurora (Havana Street) will open tomorrow, Saturday, January 17th, with a Grand Opening celebration starting at 8:00 am, which includes free fitness classes, giveaways, a complimentary coffee truck, and more.

The new 50,000-square-foot Aurora club is designed to support strength, cardio, recovery, and community-based fitness at an exceptional value. Members will have access to expansive turf, cardio, weights, and performance lifting areas, along with VASA’s signature boutique-style STUDIO offerings. STUDIO programming includes STUDIO RED for high-intensity interval training, STUDIO FLOW infrared yoga for mobility and recovery-focused movement, and STUDIO LFT, VASA’s science-backed strength-training class designed for all fitness levels.

The club also features a comprehensive recovery suite, including steam and sauna rooms, hot tub, cold plunge, red light therapy, and massage chairs, providing members with tools to support performance, muscle recovery, and overall well-being. Additional amenities include Personal Training and a child care center, reinforcing VASA’s commitment to creating welcoming, family-friendly fitness spaces.

“Expanding our presence in Aurora reflects both the strength of the Colorado community and the growing demand for high-quality, affordable fitness,” said Rich Nelsen, Chief Executive Officer of VASA Fitness. “This new club brings together premium strength, conditioning, recovery, and boutique-style classes in one welcoming environment, where members can build healthy habits that support life beyond the gym.”

For more information or to join the Aurora club, visit https://vasafitness.com/locations/co/aurora-havana-street/

About VASA Fitness

VASA Fitness is a high-value, low-price operator of fitness clubs and one of the top 20 largest health club operators in the U.S. VASA’s mission is to uplift everyone through fun, innovative, and affordable fitness. With more than 65 operating locations across Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin, and Nebraska, VASA delivers an unmatched value proposition, offering full-service fitness experiences for as low as $14.99/month. Members enjoy top-of-the-line equipment, boutique-style STUDIO classes, expert personal training, and on-trend recovery experiences — all within a welcoming, inclusive community. VASA has been certified as a Great Place to Work® for four consecutive years and is headquartered in Greenwood Village, Colorado.