Factor Launches “Protein Power-Up Shop” to Help Americans Defeat the Quitter’s Day Slump

• The Protein Power-Up Shop launches ahead of Quitter’s Day to help consumers fuel their 2026 health goals with dietitian-designed, ready-to-eat meals
• New data shows more than half of Americans struggle to get enough protein at lunch, fueling afternoon productivity drops and many rely on social media for their protein intake info
• The multi-city pop-up invites consumers to swap lackluster lunches for a Resolution Recharge, expert dietitian guidance, and a chance to win a year of free Factor meals

NEW YORK--(BUSINESS WIRE)--To combat the drop-off in New Year’s resolutions by mid-January, Factor, America’s #1 ready-to-eat meal delivery service, is launching the Factor Protein Power-Up Shop, a multi-city, high-protein pop-up series kicking off in New York City on January 8, 2026.

Timed to National Quitter’s Day, the interactive in-person experience brings chef-crafted, dietitian-designed meals directly to commuters during the lunch hour, helping bridge the growing “Protein Gap” for the 74% of Americans who say they would be more likely to eat protein if there were more convenient options available to include in their meals.

The initiative empowers consumers in New York City, Austin, and Chicago to reset healthy eating habits through high-protein meal swaps, expert dietitian consultations, and interactive wellness tools. While over half of Americans (54%) have a goal to eat healthier in 2026, and half of those who do (54%) say they plan to achieve this by increasing their protein intake, only 38% of Americans say they actively track their protein intake—highlighting a gap in the structure needed to sustain real change. With a high-protein menu of chef-crafted, dietitian-designed meals, Factor makes it easy to support energy, focus, and long-term success.

“At Factor, we believe high-quality nutrition should be the foundation of every goal, not a hurdle to overcome,” said Adam Park, CEO of Factor. “The Protein Power-Up Shop is designed to help people stick to their resolutions by cutting through the noise of viral social media hacks and questionable sources. It replaces the ‘shame spiral’ with science-backed, chef-crafted meals that make fresh, high-protein nutrition the easiest choice of the day.”

Step Inside the Factor Protein Power-Up Shop

Visitors can power up the lunch hour with a protein-packed experience designed to power all types of performance, including:

• Resolution Recharge: For those with a packed lunch that doesn’t meet nutrition resolutions, or those who were planning to skip lunch altogether, Factor will power up their lunch with high-protein options that are equal parts delicious and nutritious.
• Healthy Habits Resolution Wall: A place to share 2026 mealtime resolutions—from eating more protein to packing lunch for the office—and see how ambitions compare to others in the city.
• Protein Quiz: An opportunity to match specific goals with the Factor meal designed to help get there.
• Protein Power-Up Wall: A final goodbye to complicated protein vices, from hard-to-chew bars to viral cottage cheese hacks.
• Hear from Our Experts: On-site Factor dietitians provide insights into common protein-related questions.

Availability

Protein seekers in NYC, Austin, and Chicago can level up protein at the Factor Protein Power-Up Shop from 11 am – 4 pm at the following locations:

• New York, New York: Jan. 8-9, 2026 | 15 E 40th St, New York, NY 10016
• Austin, Texas: Jan. 22-23, 2026 | 920 Congress Ave, Austin, TX 78701
• Chicago, Illinois: Feb. 6-7, 2026 | 1421 N Milwaukee Ave, Chicago, IL 60622

Win a Year of Free Factor

Factor is fueling momentum beyond the pop-up with an exclusive giveaway*. To enter, visitors must follow @factormeals on Instagram and post an Instagram Story sharing their experience using #ProteinPowerUp and tagging the brand.

A total of four winners per city (12 winners across the tour) will be selected, including:

• Grand Prize (three winners per city): One full year of Factor meals
• Runner-Up (nine winners per city): A three-month Factor subscription

All winners will also receive a personalized session with a Factor nutritionist, giving them expert support to turn New Year’s motivation into momentum that lasts.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Factor from November 20-24, 2025, among 2,094 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [e-mail].

*See pop-up shop for giveaway rules.

ABOUT FACTOR

Factor is a fully-prepared meal delivery service that is taking a whole new approach to fresh-prepared food. The company’s weekly rotating menu of 100 weekly meals and 70+ add-on options, including smoothies, juices, snacks and more, are hand-crafted by gourmet chefs and optimized by dietitians. Factor delivers anywhere in the contiguous U.S. For more information, visit Factormeals.com.