SWG Brands, Inc. Launches as a Vertically Integrated Home for Leading Sexual Wellness Brands

LAS VEGAS--(BUSINESS WIRE)--The Sexual Wellness Group (SWG Brands, Inc.) today announced its official launch as a vertically integrated portfolio of leading sexual wellness brands, united by the mission to make high-quality, inclusive, and accessible sexual health products within arm’s reach for all.

Backed by decades of manufacturing expertise in personal lubricants and paired with a modern, data-driven approach to brand building, consumer acquisition, and retail distribution, SWG Brands brings together some of the most trusted and fastest-growing names in sexual wellness.

The newly formed holding company enables its brands to collaborate, scale efficiently, and deliver better-for-you products across retail, e-commerce, and healthcare channels. Across both digital and brick-and-mortar distribution, SWG is experiencing double-digit growth by integrating sales, marketing, and media into a unified go-to-market strategy.

A Growing Portfolio of Category-Defining Brands

SWG’s expanding family of brands includes:

• Hello Cake - Helping couples reconnect with better-for-you personal lubricants, supplements, contraception, devices, and medication. Learn more at HelloCake.com
• Wet Lubricants - The original high-performance lubricant brand trusted for generations. Explore the line at WetLubes.com
• Turn On Lubricants - A digitally native lubricant brand exclusively available on Amazon. Shop at TurnOnLube.com
• Trigg Laboratories - A premier private-label manufacturer powering many of the nation’s most trusted sexual health products

“Consumers today are expecting sexual wellness products to be as thoughtfully designed, transparent, and accessible as anything else in personal care,” said Hunter Morris, CEO of SWG Brands, Inc. “By bringing together fresh, modern brands, an iconic legacy name, world-class manufacturing under one roof, SWG is positioned to raise the bar for quality, safety, and innovation across this category.”

With vertical integration spanning R&D, formulation, manufacturing, branding, and distribution, SWG Brands is built to scale responsibly while maintaining rigorous standards for product performance, regulatory compliance, and consumer trust.

“The sexual wellness category remains ripe for disruption as consumers increasingly seek better-for-you products that fit seamlessly into their everyday lives,” said Brian Thorne, Partner at Silas Capital. “SWG’s ability to build brands while protecting product integrity gives us strong conviction in their vision for the future of sexual health in mainstream America.”

In conjunction with the company’s launch, SWG Brands also announced key leadership appointments: Simone Buntin as Chief Production Officer, Marla Bolden as Chief Compliance Officer, and Jason Molina as Chief Digital Officer.

As demand continues to grow for elevated, stigma-free sexual wellness solutions, SWG Brands plans to expand its portfolio, deepen strategic retail partnerships, and accelerate innovation across intimacy, pleasure, and personal care.

About SWG Brands
SWG Brands, Inc. is a vertically integrated holding company bringing together category-defining sexual wellness brands under one platform. By uniting R&D, manufacturing, branding, and distribution, SWG enables its portfolio to scale efficiently while maintaining the highest standards of quality and compliance. For more information, please visit swgbrands.com