Outside Interactive Appoints Christopher Jerard as Chief Brand Officer, Hires Former Roblox VP as General Manager, Mapping

BOULDER, Colo.--(BUSINESS WIRE)--Outside Interactive, Inc. today announced two key leadership appointments that will strengthen its position as the premier destination for outdoor inspiration, activation, and celebration.

Christopher ‘CJ’ Jerard has been named Chief Brand Officer, building on three decades in outdoor media and his recent leadership as Chief Experience Officer. Jerard previously founded several outdoor media and creative companies before joining Outside, where he helped launch Outside Days, the company’s growing SXSW-style gathering rooted in outdoor culture, community, and creative expression. Jerard will report to Chief Media Officer Heather Dietrick as a key member of the company's executive team.

“A modern brand is the culture you build, the community you earn, and the experiences you create to inspire trust and understanding,” said Jerard. “Bringing together Outside’s events, external narrative and creative into one cohesive expression of the brand is work I’m honored to lead. Our mission to Get Everyone Outside guides that work. Unifying how we show up will help us grow our impact and inspire more people to celebrate the transformative power of nature.”

Under Jerard’s leadership, Outside will unify Experiential, Communications, Brand Creative, and the Outside Creator Network into a single Brand and Experiential organization. This structure leverages the trusted storytelling authority of brands such as Outside Magazine, the long-standing community tradition of the Warren Miller film tour, and the growing cultural momentum of Outside Days. The alignment underscores the company’s commitment to strengthening brand consistency across its portfolio and ensuring a cohesive, authentic experience wherever audiences engage with Outside.

Claus Moberg joined Outside Interactive on December 1, 2025, as General Manager, Mapping, reporting to Lauren Berolini, Chief Business Officer, Consumer Apps. In this role, Moberg will lead the company's mapping division, own the P&L, and define the integration and go-to-market strategy for Gaia GPS, Trailforks, and MapMyFitness to serve users and drive growth through subscription and membership models.

Moberg brings 15 years of experience building innovative consumer technology products and scaling high-performing teams. He most recently served as Vice President of Engineering at Roblox, where he grew the consumer app team from eight people to several hundred engineers, product managers, designers, and data scientists during his nine-year tenure. At Roblox, he also led the creation of Luobu, Roblox's joint venture with Tencent to launch the platform in mainland China. Prior to Roblox, Moberg founded and served as CEO of SnowShoe, a physical/digital smartphone transaction authentication technology company.

"Working in the outdoors industry has been a dream since my first YMCA backpacking trips through Rocky Mountain National Park in middle school," said Moberg. "I would impatiently wait for each new issue of Outside and Backpacker to show up in my mailbox. It feels full circle to have my energy and passion poured into Outside Interactive and help shape the future of how people discover, explore, and connect with the outdoors through our mapping products."

These appointments reflect Outside Interactive's continued investment in leadership talent as the company advances its mission to Get Everyone Outside.

About Outside Interactive, Inc.

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus.