UBS Appoints Justin Frame to Lead Tucson, Arizona Office

TUCSON, Ariz.--(BUSINESS WIRE)--UBS Global Wealth Management today announced that Justin Frame, Managing Director and Market Executive for the Pacific Desert Market, has been appointed additional responsibility of the UBS Tucson, Arizona, office.

Since June 2020, Justin has led the UBS Pacific Desert Market, comprising of 15 offices across Southern California, San Diego, the Inland Empire, Hawaii, and Arizona. He continues to oversee more than 270 Financial Advisors managing over $118 billion in client assets. Justin will continue to split his time between Southern California and Arizona.

Justin’s expanded leadership role underscores UBS’s continued commitment in the Southwest region and marks a proud return to his alma mater community, as he earned his Bachelor of Business Administration in Finance from the University of Arizona’s Eller College of Management in 1995.

“It’s a proud moment to return to where my passion for finance and investments started with my education at U of A,” said Justin Frame. “Tucson is an incredible community, and I’m looking forward to leading some of the most exceptional Financial Advisor teams in Arizona—helping clients in Tucson and the surrounding areas build the wealth needed to realize their financial goals.”

Justin recently launched a podcast, to highlight the dynamic opportunities across the Pacific Desert Market, share investment insights from UBS Financial Advisors and Private Wealth Advisors, and showcase inspiring client stories.

“Justin is one of those leaders who leaves it all on the field—he’s consistent, supportive, and extremely effective,” said Lauren Gorsche, Region Head West Region at UBS Wealth Management. “We’re fortunate to have his leadership in the Pacific Desert Market and are confident he’ll bring the same energy and excellence to the Tucson office.”

Before joining UBS in 2020, Justin spent 25 years with Morgan Stanley, where he rose through leadership ranks across Colorado, Nebraska, and West Los Angeles. His roles included Branch & Complex Manager, Regional COO, and Family Wealth Advisor. As a former Financial Advisor for 14 years, Justin understands the importance of the client-advisor relationship.

A Certified Financial Planner® and Certified Exit Planning Advisor®, Frame also completed the Wharton School’s Investment Consultant program. He is active in the community, serving on philanthropic boards for Advisors in Philanthropy and Working Wardrobes.

About UBS

UBS is a leading and truly global wealth manager and the leading universal bank in Switzerland. It also provides diversified asset management solutions and focused investment banking capabilities. UBS manages 6.1 trillion dollars of invested assets as per fourth quarter 2024. UBS helps clients achieve their financial goals through personalized advice, solutions and products. Headquartered in Zurich, Switzerland, the firm operates in more than 50 markets around the globe. UBS Group shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).