NRC Health Appoints David Burik as Executive Vice President, Strategic Insights

Seasoned healthcare strategy leader to advance The Governance Institute and Market Insights

LINCOLN, Neb.--(BUSINESS WIRE)--NRC Health, the leader in healthcare experience management, today announced the appointment of David Burik as Executive Vice President, Strategic Insights, effective January 5, 2026.

David joins NRC Health from Guidehouse, where he has served as partner and leader of the Center for Health Insights, advising healthcare organizations across the country on strategic growth, performance improvement, and systems integration.

With over three decades of experience, David is widely recognized for his expertise in defining and executing healthcare improvement strategies, helping organizations navigate industry disruption, and developing innovative models that strengthen both financial and human outcomes.

At NRC Health, David will lead business for The Governance Institute (TGI) and Market Insights—two cornerstone platforms that connect NRC Health directly with the boards and C-suites of the nation’s leading health systems. In this role, he will guide these businesses into their next stage of growth, repositioning them as indispensable sources of governance excellence and strategic intelligence.

“David brings an exceptional blend of strategic vision, operational insight, and thought leadership,” said Trent Green, CEO of NRC Health. “He understands what healthcare leaders need today—actionable intelligence that connects experience, governance, and strategy. We’re thrilled to have him join our leadership team.”

David is known for his ability to challenge conventional thinking and facilitate effective decision-making within complex healthcare organizations.

“NRC Health has long sought to bring a deeper understanding of patients and consumers to management and governance. It’s a basic premise that better understanding drives better decisions,” said David. “In today’s environment where choices are more difficult and markets are less forgiving, I look forward to deploying NRC’s unique tools and capabilities to drive member success.”

About NRC Health

For more than 40 years, NRC Health (NASDAQ: NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding helps leading healthcare systems get to know the patients, families, consumers, employees, and communities they serve on a human level. Guided by its uniquely empathic heritage, human-centered approach, unmatched national market research, and emphasis on consumer preferences, NRC Health is transforming the healthcare experience, creating strong outcomes across the healthcare journey.

NRC Health has received the 2025 Best in KLAS Award for Healthcare Experience Management. This recognition independently validates NRC Health’s relentless pursuit of excellence in healthcare through innovation and deep partnerships, bringing together its comprehensive experience management platform, advanced technology, and proven techniques to drive the most human healthcare experiences.

For more information, email [e-mail] or visit www.nrchealth.com.