Edna’s Non-Alcoholic Cocktail Co. Enjoys Robust Retail Gains Following Margarita Launch and New Variety Pack Introduction

EDMONTON, Alberta--(BUSINESS WIRE)--Edna’s Non-Alcoholic Cocktail Co., an Alberta-based premium non-alcoholic RTD cocktail brand, today announced strong early-results following the launch of its new award-winning Margarita SKU and the rollout of a new variety mixed-pack, reinforcing its positioning as a market leader in elevated alcohol-free beverages.

Key Highlights:

• The Margarita, announced on October 16^th, 2025, in a major release, is driving accelerated growth across U.S. and Canadian retail. Business Wire
  

• The brand’s largest U.S. customer, Target Corporation (NYSE: TGT), is now featuring Edna’s Margarita in a 6-pack variety offering that hit shelves Nationally mid-October. The 6-pack also includes Mojito and Collins SKUs, marking an exciting expansion at the retailer.
  

• Edna’s Margarita is also being distributed through the Independent Natural Food Retailers Association (INFRA) network following a successful trade event with INFRA this past summer.
  

• London Drugs, Western Canada’s cherished drug channel retailer has agreed to rollout the 4-pack margarita to all stores just in time for “Dry January”, a major sales period for non-alcoholic products.
  

• The newly-introduced variety pack — which bundles several of the brand’s award-winning flavours in one convenient package — is resonating strongly with consumers seeking premium, inclusive and alcohol-free lifestyle options.

“This is an important milestone moment for the brand,” said Nick Devine, Co-Founder and Creator of Edna’s. “With the Margarita now live and our variety pack hitting key doors, we’re seeing real traction. Target and INFRA’s excitement, along with our Canadian expansion via London Drugs, shows the category demand is both broadening and accelerating in a big way. We’re excited to carry forward the momentum we established in last month’s launch announcement.”

Momentum from our October announcement
Since the announcement of Margarita last month, the retail rollout has accelerated in both the U.S. and Canada. The company’s strategy to deliver bar-quality experiences at home — without alcohol — is increasingly validated by retail partners and consumer adoption.

Forward-Looking Plans
Edna’s will continue building on its national retail partnerships over the coming months, with plans to broaden distribution, deepen product merchandising and engage consumers via sampling, social media and in-store activations. The growth trajectory is supported by the brand’s established credentials — multiple medals at the World Alcohol Free Awards, Proof Awards, International Non-Alcoholic Awards and Zero-Proof Choice Awards.

About Edna’s Non-Alcoholic Cocktail Co.
Edna’s Non-Alcoholic Cocktail Company is an Alberta-based company that produces all-natural, award winning non-alcoholic beverages that combine top quality ingredients with innovative flavours. With a commitment to quality and taste, Edna’s offers a range of sophisticated cocktails designed to elevate any occasion without the need for alcohol. Edna’s is made to be enjoyed alcohol-free, cold, over ice, but with the versatility to be used seamlessly, as a mixer. Edna’s core mission is to provide delicious, inclusive, and viable cocktail options to a world, rethinking its relationship with alcohol.