-

Forrester Announces Call For Nominations For Its 2026 North America B2B Awards

Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, and customer success functions to orient around customers’ and buyers’ needs. These awards also celebrate B2B firms that have delivered outstanding achievements in a particular B2B function and implemented innovative frameworks and best practices to improve company performance.

Nomination details for Forrester’s B2B Awards:

  • B2B Return On Integration Honors. To apply for these awards, organizations must demonstrate a relentless focus on aligning marketing, sales, customer, and product goals and share tangible metrics to showcase the organization’s success.
  • B2B Programs Of The Year Awards. These awards recognize functional excellence — organizations that deliver outstanding achievements in a particular area of marketing, sales, customer engagement, or product.

“Forrester’s B2B Awards celebrate organizations that are redefining what it means to drive business success by focusing on buyer and customer needs,” said Matthew Selheimer, vice president and research director at Forrester. “We encourage companies that are focused on integrating marketing, sales, product, and customer functions and are setting the standard for innovation, collaboration, and measurable growth in today’s complex B2B landscape to apply.”

The deadline to submit a nomination for both awards is February 2, 2026. Award recipients will be recognized at Forrester’s B2B Summit North America, which takes place April 26–29, 2026 in Phoenix. Attendees who register through January 31, 2026, for B2B Summit North America can take advantage of a limited-time Plan & Prosper offer.

Resources:

  • Learn more about Forrester’s B2B ROI Honors and B2B POY Awards criteria and how to apply.
  • Explore previous winners of Forrester’s B2B Awards.
  • Download Forrester’s 2026 Predictions guide for B2B marketing, sales, and product leaders.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

Contacts

Amanda Chordas
achordas@forrester.com

Industry:

Forrester

NASDAQ:FORR
Release Versions
English

Contacts

Amanda Chordas
achordas@forrester.com

More News From Forrester

Forrester Research Reports 2025 Third-Quarter Financial Results

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year. “Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. “On the heels of the two-year anniversary of our generative AI tool, Izola, we recently launched Forrester AI Access, a new self...

Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate genAI into their go-to-market applications to keep up. Yet 19% of buyers using these AI applications feel less confident in their purchasing decisions due to inaccurate or unreliable information provi...

Forrester’s 2026 B2C Marketing, CX, & Digital Business Predictions: One-Third Of Brands Will Erode Customer Trust Through Self-Service AI

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause companies to deploy customer-facing genAI chatbots and virtual agents prematurely — and in contexts where they’re...
Back to Newsroom