-

Altruist Partners with Bryn Mawr Trust Advisors, a subsidiary of WSFS Financial Corporation, as its New Custodial Partner

The wealth manager joins Altruist’s growing roster of enterprise clients seeking tech-forward custody solutions

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent registered investment advisors (RIAs), today announced that Bryn Mawr Trust Advisors, LLC, a subsidiary of WSFS Financial Corporation, has selected Altruist as a new custodial partner.

Bryn Mawr Trust Advisors selected Altruist for its enterprise-ready infrastructure, modern custodial capabilities, and its intuitive onboarding experience, all of which align with Bryn Mawr Trust Advisors’ commitment to delivering seamless service and scalable solutions for its advisory teams and clients.

“Partnering with Altruist represents a significant step forward in our mission to provide innovative, client-centric solutions,” said Jackie Blue, Chief Operating Officer, Bryn Mawr Trust Advisors. “Their modern custodial platform and commitment to excellence align perfectly with our vision of delivering seamless, scalable services that empower our advisors and enhance the client experience."

Altruist continues to set the standard for tech-forward custody, making it the no. 1 platform advisors are switching to or adding from Schwab, and the third largest custodian by number of RIAs served.

“As more institutions reevaluate their custodial relationships, they’re looking for partners who share their commitment to delivering better client outcomes,” said Jason Wenk, Founder and CEO of Altruist. “Bryn Mawr Trust Advisors’ decision to partner with us shows a deep commitment to improving the experience for both clients and advisors. We’re proud to support them with a platform designed for forward-thinking firms like theirs.”

About Altruist

Altruist is the tech-forward custodian for independent RIAs, offering a fully integrated digital platform that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience. Learn more at altruist.com.

[1] https://t3technologyhub.com/wp-content/uploads/2024/04/2024-T3_Inside-Information-Software-Survey-V-4-22-24.pdf

[2] https://t3technologyhub.com/wp-content/uploads/2025/03/T3Inside-Information-2025-Software-Survey.pdf

Contacts

Media Contact
Samantha Walker
sam@gregoryfca.com
610-246-9928

Altruist


Release Versions

Contacts

Media Contact
Samantha Walker
sam@gregoryfca.com
610-246-9928

More News From Altruist

Altruist Launches Personalized Indexing to Bring Portfolio Customization to Advisors at Scale

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent advisors, today announced the launch of personalized indexing, empowering advisors to deliver client portfolio customization at scale. With Altruist Personalized Indexing, advisors can exclude industries, sectors, issues, or securities consistently across an entire portfolio. While many existing solutions require high minimums, subadvisor arrangements, or additional operational overhead, Altruist’s offering...

Gerber Kawasaki Selects Altruist as Wealth Management Platform to Power Growth

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent advisors, announced that Gerber Kawasaki Wealth & Investment Management (Gerber Kawasaki), a Santa Monica-based registered investment advisor managing more than $4 billion in client assets, has selected Altruist as a custodial partner. Gerber Kawasaki chose Altruist for its enterprise-ready infrastructure, self-clearing custodial model, fractional share trading capabilities, and unified platform for acc...

Altruist Introduces AI-Powered Tax Planning in Hazel, Helping Advisors Deliver Tax Strategies in Minutes

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent advisors, today announced the launch of a new tax planning offering within Hazel, its transformative AI platform. The new capability helps advisors create fully personalized tax strategies for clients by reading and interpreting their 1040s, paystubs, account statements, meeting notes, emails, and custodial and CRM data, and applying deep tax logic to the analysis. All of this is done within minutes. “Tax p...
Back to Newsroom