-

Altruist Partners with Bryn Mawr Trust Advisors, a subsidiary of WSFS Financial Corporation, as its New Custodial Partner

The wealth manager joins Altruist’s growing roster of enterprise clients seeking tech-forward custody solutions

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent registered investment advisors (RIAs), today announced that Bryn Mawr Trust Advisors, LLC, a subsidiary of WSFS Financial Corporation, has selected Altruist as a new custodial partner.

Bryn Mawr Trust Advisors selected Altruist for its enterprise-ready infrastructure, modern custodial capabilities, and its intuitive onboarding experience, all of which align with Bryn Mawr Trust Advisors’ commitment to delivering seamless service and scalable solutions for its advisory teams and clients.

“Partnering with Altruist represents a significant step forward in our mission to provide innovative, client-centric solutions,” said Jackie Blue, Chief Operating Officer, Bryn Mawr Trust Advisors. “Their modern custodial platform and commitment to excellence align perfectly with our vision of delivering seamless, scalable services that empower our advisors and enhance the client experience."

Altruist continues to set the standard for tech-forward custody, making it the no. 1 platform advisors are switching to or adding from Schwab, and the third largest custodian by number of RIAs served.

“As more institutions reevaluate their custodial relationships, they’re looking for partners who share their commitment to delivering better client outcomes,” said Jason Wenk, Founder and CEO of Altruist. “Bryn Mawr Trust Advisors’ decision to partner with us shows a deep commitment to improving the experience for both clients and advisors. We’re proud to support them with a platform designed for forward-thinking firms like theirs.”

About Altruist

Altruist is the tech-forward custodian for independent RIAs, offering a fully integrated digital platform that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience. Learn more at altruist.com.

[1] https://t3technologyhub.com/wp-content/uploads/2024/04/2024-T3_Inside-Information-Software-Survey-V-4-22-24.pdf

[2] https://t3technologyhub.com/wp-content/uploads/2025/03/T3Inside-Information-2025-Software-Survey.pdf

Contacts

Media Contact
Samantha Walker
sam@gregoryfca.com
610-246-9928

Altruist


Release Versions

Contacts

Media Contact
Samantha Walker
sam@gregoryfca.com
610-246-9928

More News From Altruist

Altruist Debuts Industry-First Custodial Integration for its Transformative AI Platform, Hazel, Bringing Real-Time Account Data Into Every Advisor Conversation

LOS ANGELES--(BUSINESS WIRE)--Altruist, the tech-forward wealth platform for independent registered investment advisors (RIAs), today announced that Hazel, its powerful AI platform, can now uniquely draw on real-time Altruist account, beneficiary, household, holdings, and balance data to answer questions, respond to clients with speed, and provide a highly personalized financial planning experience. For example, Hazel can perform a household-level concentration analysis, surface asset-class or...

Altruist Recognized by Datos Insights for Best Innovation in Clearing and Custody

LOS ANGELES--(BUSINESS WIRE)--Altruist has been named a winner of the 2025 Datos Impact Awards in Wealth Management for Best Innovation in Clearing and Custody. Chosen from a competitive field of global submissions, the award honors Altruist’s vertically integrated custodial platform, which combines real-time automation, embedded AI, and a mobile-first design to transform how registered investment advisors (RIAs) serve their clients and scale their businesses. This recognition comes amid a peri...

CORRECTING and REPLACING Altruist Unveils Hazel, a Transformative AI Platform for Wealth Professionals

LOS ANGELES--(BUSINESS WIRE)--Please replace the release dated September 8, 2025 with the following corrected version due to multiple revisions. The updated release reads: ALTRUIST UNVEILS HAZEL, A TRANSFORMATIVE AI PLATFORM FOR WEALTH PROFESSIONALS Following Thyme acquisition, Hazel delivers intelligent, integrated AI built to supercharge advisor productivity Altruist, the modern custodian transforming how financial advisors serve clients, today announced the launch of Hazel, a powerful AI pla...
Back to Newsroom