Section Launches AI Use Case Coach to Solve Enterprise AI’s “Use Case Desert”

New ProfAI agent transforms every employee into an AI power user by delivering personalized, role-specific use cases that drive real ROI

PALO ALTO, Calif.--(BUSINESS WIRE)--Section, an AI transformation company serving over 150 enterprise organizations worldwide, today announced the launch of ProfAI’s Use Case Coach, a new AI agent designed to help employees apply AI to high-value work.

The Use Case Coach addresses what Section calls the “use case desert” – the barren landscape between AI tool access and actual business value creation where most employees are stranded.

Despite massive enterprise investments in AI tools, research shows that only 12% of enterprise organizations use AI in business operations.

Section’s own research shows that over 90% of employees exclusively use AI for basic tasks like email summarization or simple searches, generating minimal ROI. The Use Case Coach solves this by providing personalized, step-by-step guidance that helps every employee discover and implement high-value AI applications specific to their role.

“Organizations have spent millions on AI licenses, but most employees are using AI tools like they're Google search,” said Greg Shove, CEO of Section. “It's like giving everyone a Ferrari but only teaching them to drive in first gear. ProfAI’s Use Case Coach shows them how to unlock the full potential of AI for their specific job.”

Breaking through the AI adoption ceiling

ProfAI’s Use Case Coach represents a fundamental shift in enterprise AI enablement. Rather than one-size-fits-all training or static prompt libraries, it delivers:

• Personalized use case discovery: AI-powered recommendations based on each user's role, proficiency, and company context
• Guided implementation: Step-by-step walkthroughs that transform ideas into working AI solutions
• Shareable use cases: Employees can save and share use cases with their colleagues to accelerate valuable AI discovery
• Direct connection to their enterprise LLM: Employees can route their prompt and AI action plan directly to their company-deployed LLM, making it easy to apply ProfAI’s coaching

Scaling the Head of AI’s impact

For Heads of AI and Chief Innovation Officers, the Use Case Coach solves an impossible equation: how to personally guide thousands of employees to meaningful AI applications when there are only 24 hours in a day.

“Most AI leaders spend 20-30 hours per week in individual coaching sessions, workshops, and lunch-and-learns, barely reaching 5% of their workforce,” said Taylor Malmsheimer, Head of Product at Section. “They're brilliant strategists reduced to repetitive tactical work, explaining the same concepts over and over.”

The Use Case Coach solves this problem with features that scale the Head of AI’s work:

• Institutional “memory” on AI use cases: Library of the organization’s best use cases, filterable by department and type of use case
• Use case tracking and reporting: Real-time measurement of most popular use cases and use cases by employee, enabling a better understanding of AI ROI
• Scalable to thousands: Employees can get started building use cases in minutes, rather than waiting for a scheduled workshop or 1:1 coaching

“As the Head of AI, I started by training people on my own through hand-to-hand combat. I did it over the course of 6 months and trained 824 people,” said Eric Porres, head of AI at Logitech. “Within 110 days on ProfAI, we had 4,375 people use the program and get certified in AI. That’s 78% of the organization across 43 countries and 143 cities.”

Addressing the AI application gap at scale

The launch comes at a critical time as organizations struggle with AI application gaps. Recent research shows 42% of businesses have invested in paid subscriptions to AI, but only 12% of them are using AI in business operations.

The Use Case Coach is the newest AI agent within Section's existing ProfAI platform, which already serves over 150 enterprise organizations globally with foundational AI skills training. Users can toggle between building core competencies and exploring advanced use cases, creating a complete journey from AI novice to power user.

About Section

Section is the leading AI transformation company for enterprise organizations, helping businesses deploy AI through a combination of software and services. Founded in 2019 by Scott Galloway, and led by CEO Greg Shove, Section is backed by General Catalyst, Learn Capital, GSV Ventures, Activant, and other individual investors, including Jeff Bewkes and Tim Armstrong. Section has helped 150+ enterprise partners deploy AI to their workforces.

For more information about the Use Case Coach or to schedule a demo, visit https://www.sectionai.com/ai/profai-use-case-coach or contact: