Momentum Releases Ignite Your GTM with AI - A Blueprint for AI-Driven Growth from Industry Leaders

New book shares lessons from Momentum’s founders and leaders at Uber, Monday.com, 1Password, and ZoomInfo on how organizations are redesigning work with AI

SAN FRANCISCO--(BUSINESS WIRE)--Momentum, a leader in AI revenue orchestration, today announced the release of Ignite Your GTM with AI, a new book for business and revenue leaders who are ready to move past pilot projects and make AI a core part of how their business actually operates.

Drawing on Momentum’s deep experience working with GTM teams across industries and insights from more than 30 industry contributors at companies like Uber, Monday.com, 1Password, and ZoomInfo, Ignite highlights how leading organizations are putting AI to work inside their operations. The book demonstrates how these enterprises are connecting data and decisions faster, giving revenue teams better context, and incorporating AI into daily operations.

“AI isn’t just another technology trend. It’s forcing companies to rethink how intelligence moves across their business,” said Santiago Suarez Ordoñez, co-founder and CEO of Momentum. “The teams that are successful aren’t the ones buying the most tools. They’re the ones designing how their data and decisions connect. That’s what Ignite is about.”

Ignite introduces what Momentum calls Intelligence Architecture, a practical framework for combining human judgment with AI systems in a way that is transparent, scalable, and secure. It demonstrates how leaders are integrating AI into daily workflows, not as an overlay, but as an integral part of the organization’s design itself.

“Most companies use AI to automate tasks. The ones getting real results are using it to orchestrate work,” said Ashley Wilson, co-founder and COO of Momentum. “They’re not just asking what AI can do. These teams are defining how AI fits into how their organization already thinks, decides, and collaborates instead of just adding more tools to the stack.”

Other Industry Perspectives:

• Monday.com - Oran Akron, Head of Product Marketing: “We’re discovering the limits and opportunities of AI in real time. Rather than replacing people, we’re designing workflows that empower both human and artificial intelligence to work together seamlessly. That’s when AI stops being a pilot project and starts changing the business.”
• Uber - Amanda Whiteside, Global Enablement Leader: “AI can’t sit on the sidelines of operations anymore. The tangible advantages come when it’s built into how teams coach, collaborate, and make decisions every day. Ignite captures that shift perfectly.”

Building on Momentum’s Voice of the Market and AI Maturity Report and the AEIOU Framework, Ignite offers a clear roadmap for leaders building enterprise AI systems grounded in trust and practical execution. The book is available starting November 5, 2025, at momentum.io/ignite.

About Momentum

Momentum turns your sales or customer calls and emails into business action, driving revenue, accelerating sales cycles, protecting customer base, and establishing GTM observability across your whole team. Seamlessly integrating with your existing tools, Momentum leverages AI and automation to extract and synthesize data at scale without adding a new platform for your team members to log into. Founded in 2020, revenue teams at leading companies like Zscaler, Ramp, Cursor, ElevenLabs, and 1Password use Momentum daily to capture forecast and churn risk, autofill Salesforce fields, share product signals, and deliver instant insights at the right time and place. Learn more at www.momentum.io.