Philips Joins the Forever Promise Project to Honor American Veterans

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced its support of the Forever Promise Project, an initiative of the Monuments Men and Women Foundation that connects American families of fallen World War II service members with the Dutch citizens who have lovingly adopted their graves at the Netherlands American Cemetery in Margraten. Philips will help advance the Foundation’s mission to connect all 10,000 American families with their Dutch adopters, fostering meaningful relationships across generations and borders. As part of this collaboration, Philips employees will have the opportunity to participate in volunteer activities that support the project.

“The Forever Promise Project embodies the enduring gratitude of generations who understand that freedom was earned at great cost,” said Robert M. Edsel, Founder and Chairman, Monuments Men and Women Foundation. “Working with organizations like Philips allows us to expand this mission of remembrance and connection, ensuring that the sacrifices of our fallen heroes are never forgotten and always revered.”

The Forever Promise Project, a partnership between the Monuments Men and Women Foundation and the Foundation for Adopting Graves American Cemetery Margraten, honors the enduring legacy of gratitude and remembrance that began in 1945. For eight decades, Dutch families have cared for the graves of American liberators – placing flowers, sharing stories and preserving their memory.

“This project is a powerful tribute to the enduring legacy of service and sacrifice,” said Jeff DiLullo, Chief Region Leader, Philips North America. “As a company with deep roots in the Netherlands and a long-standing commitment to the veteran community in the United States, we are honored to stand alongside the Forever Promise Project in this extraordinary effort.”

To support the Forever Promise Project, visit https://www.foreverpromise.org/support.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About Monuments Men and Women Foundation

The Monuments Men and Women Foundation is a 501(c)(3) nonprofit dedicated to preserving and promoting our shared cultural heritage by honoring the legacy of the Monuments Men and Women of WWII. The Foundation continues their mission through public awareness campaigns, restitution efforts, and partnerships. Learn more at mmwf.org