Exchange Bank Welcomes Karen Serpa as Assistant Vice President, Marketing Communications Manager

SANTA ROSA, Calif.--(BUSINESS WIRE)--Exchange Bank (OTC: EXSR) is pleased to announce the addition of Karen Serpa to its Marketing team as Assistant Vice President, Marketing Communications Manager.

Karen brings more than 15 years of marketing and communications experience, with a strong background in both the financial services and MedTech industries. Most recently, she played a key role in the rebranding of a local financial institution, contributing to its growth from nine branches in Sonoma County to 37 locations across California. In addition, she established and led the organization’s marketing department, developing consumer-facing products and campaigns that drove customer engagement and growth.

Earlier in her career, Karen served as a Marketing Manager in the MedTech industry, collaborating with both Fortune 50 companies and Silicon Valley startups. She is passionate about telling human-centered stories that connect people with products and services that make a meaningful difference in people’s lives.

“Karen’s extensive experience and creative vision are a perfect fit for Exchange Bank,” said Suzanne Knowlton, Vice President, Director of Marketing and Community Relations. “Her ability to develop impactful communications and connect with the community through authentic storytelling will help us strengthen our brand and deepen our relationships with customers.”

Karen holds a master’s degree in English literature from San Francisco State University, where she focused her thesis on the transference of trauma memory in South African and Holocaust literature.

She resides in Santa Rosa with her husband, their four-year-old twins, and their golden retriever. Outside of work, she enjoys reading, spending time outdoors, and listening to live music. Karen is also a dedicated community leader, having co-founded the Santa Rosa Parks Foundation and currently serving on the board of the Children’s Museum of Sonoma County.

About Exchange Bank

Headquartered in Sonoma County and founded in 1890, Exchange Bank is a full-service community bank with assets of $3.27 billion. Exchange Bank provides a wide range of personal, commercial, and trust and investment management services with 17 retail branches in Sonoma County, a retail branch in Roseville and Trust & Investment Management offices in Santa Rosa, Roseville, Marin County and Silicon Valley. The Bank’s legacy of financial leadership and community support is grounded in its core values of commitment, respect, integrity, and teamwork. Exchange Bank is known for its people who care about their customers, their company, and the communities where they live and work. Exchange Bank is a 20-year winner of the North Bay Business Journal’s Best Places to Work survey and a 14-time winner of the Best Bank of Sonoma County by the Press Democrat’s Readers’ Choice 2025 awards. Exchange Bank was named Best Consumer Bank by the NorthBay biz Magazine’s Best of the North Bay readers’ poll and Best Local Bank by The Petaluma Argus Courier People’s Choice Awards 2025. Exchange Bank is also a winner of the 2025 San Francisco Business Times Corporate Philanthropy award, and the Bohemian Magazine’s Best of the North Bay 2025 named Exchange Bank Best Business Bank and Best Consumer Bank. www.exchangebank.com

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