Natural Nine Strengthens Presence in the Personal Care Market with Research-Driven Innovation

HWASEONG, South Korea--(BUSINESS WIRE)--Natural Nine, a healthcare and beauty specialist in South Korea, continues to drive innovation in personal care through research and product releases.

Founded in 2019, Natural Nine is carving out a distinct position in the functional personal care market through research-based innovation. Led by a CEO with over 20 years of experience in cosmetic R&D—formerly a senior researcher at Cosmecca Korea—the company has built its brand on scientifically proven efficacy and safety.

The brand’s flagship product, Leoclean Men’s Cleanser, demonstrated strong sales performance, underscoring its growing presence in the men’s hygiene market. The product has demonstrated strong antibacterial properties against the fungus commonly responsible for groin irritation, offering not just cleansing benefits but also relief for skin troubles.

Leoclean Deodorant, introduced as the world’s first foam-type deodorant, has also gained strong consumer traction. By addressing issues commonly found in conventional roll-on deodorants—such as skin irritation, itchiness, and overpowering fragrance—it offers a refreshing and skin-friendly alternative. It has proven its market presence through solid sales performance among competing brands.

Natural Nine plans to launch a women’s cleanser in March next year. Although the women’s hygiene market is highly competitive, the company aims to provide a product that safely and gently cares for sensitive areas.

With its strong foundation in research and commitment to innovation, Natural Nine continues to expand its portfolio of cleansing and personal care solutions, strengthening its competitive edge in both domestic and global markets.

About Natural Nine

Natural Nine, founded in 2019, is a health and lifestyle brand dedicated to developing safe and effective body care products for sensitive skin. Starting with its flagship male cleanser Leoclean, the company has been delivering trustworthy products formulated with naturally derived ingredients and minimal skin irritation. Recently, Natural Nine has been expanding its product line to include feminine cleansers and is accelerating its entry into both domestic and international markets.