EGEN AUTO Drives Car Maintenance Innovation with AI-Powered ‘Self CarCare’ Platform

ANSAN, South Korea--(BUSINESS WIRE)--EGEN AUTO Co., Ltd. a South Korean company known for its automotive aftermarket innovation, is spearheading the digital transformation of the automotive aftermarket with “Self CarCare”, its AI and big data-based vehicle management platform.

Founded in 2022, EGEN AUTO aims to empower consumers to maintain their own vehicles through technology. The company has developed a range of user-friendly DIY car care products—including Fluid Film undercoating agents and headlight restoration kits—designed for easy use by beginners. Product development is continuously refined through feedback from a community of more than 20,000 users.

At the core of EGEN AUTO’s growth is the Self CarCare app, an all-in-one vehicle management platform offering AI-driven diagnostics, component recommendations, curated maintenance content, self-repair shop reservations, and expert mentoring. Its AR-based repair guide enables even novice users to confidently perform vehicle inspections and maintenance tasks.

Dongmin Kim, CEO of EGEN AUTO, said, “Our goal is to lower the barriers to car maintenance through technology and foster a culture where anyone can take part in self-service. We’re building a global momentum for K-Self Maintenance, combining Korean technology and user experience.”

The company is also advancing AI-powered predictive maintenance and data-driven, localized solutions for global users. EGEN AUTO has filed a patent for its integrated vehicle self-maintenance service system and is accelerating the development of a smart self-service ecosystem that connects products, data, and users in real time.

About EGEN AUTO

EGEN AUTO is a company pioneering innovation in the automotive aftermarket sector, having developed an integrated self-maintenance platform called Self CarCare that leverages AI and big data technologies. Under the slogan "DIY is Confidence," the platform offers a wide range of features, including vehicle diagnostics, parts recommendations, garage reservations, expert mentoring, and AR guides to empower users to manage their own vehicles. EGEN AUTO aims to expand into global markets such as China, Hong Kong, and Southeast Asia. The company is also strengthening its technological capabilities through filing a patent for an "Integrated Service Provision System for Vehicle Self-Maintenance" and obtaining venture company certification.