Mundial Media Partners with Alzheimer's Los Angeles to Champion Brain Health Awareness

Campaign powered by Cadmus AI raises awareness and support for families affected by Alzheimer’s

NEW YORK--(BUSINESS WIRE)--Mundial Media, the leading contextual marketing platform focused on multicultural audiences, announced today its collaboration with Alzheimer’s Los Angeles and Publicis Imagine. This partnership aims to raise awareness and drive donations for Alzheimer’s Los Angeles, an organization dedicated to supporting individuals with Alzheimer’s disease, their families, and caregivers. Alzheimer’s Los Angeles has supported families for more than 40 years — and now, with Mundial Media’s help, its message of brain health will reach even more people.

The campaign, developed by Zenith Media and Fraser Communications, emphasizes the importance of brain health and offers practical “brain tips” to help individuals maintain cognitive vitality. Research shows nearly half of dementia cases may be preventable with proactive brain health practices, and it’s never too late to start, whether you’re middle-aged or older. Mundial Media will power this initiative with its Cadmus AI technology, delivering premium ad impressions, in both English and Spanish, targeted specifically for the Greater Los Angeles community.

“We’re honored to support Alzheimer’s Los Angeles and their vital mission with this pro-bono campaign,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “This disease touches so many lives and it's one that hits close to home with our team at Mundial Media. It’s a privilege to use our technology to raise awareness for such an impactful organization.”

Mundial Media's Cadmus AI, the first hyper-contextual engine designed explicitly for multicultural audiences, offers a privacy-first approach, relying on first-party data rather than third-party cookies.

Cadmus AI connects with over 35 million active multicultural users monthly, analyzing more than 3 billion real-time contextual data points to create targeted, meaningful campaigns for groups, including Hispanic, Black, Asian American and Pacific Islander (AAPI), and LGBTQ+ audiences. In 2024, Mundial Media proudly supported ALZLA’s 4th Annual Making Memories Festival, in Los Angeles, further deepening its commitment to the cause.

To learn more about Mundial Media, please visit mundialmedia.com.

About Alzheimer’s Los Angeles

For more than 40 years, Alzheimer’s Los Angeles has served people throughout Los Angeles County. 100% of funds raised stay local, providing free care and support for individuals and families. Low-cost training and education are also offered for professionals. Alzheimer’s Los Angeles focuses on care, support, advocacy, and local research. Alzheimer’s is a devastating neurodegenerative disease that weakens the memory and other cognitive and emotional functions. For more information, call the Helpline at 844.HELP.ALZ or visit www.alzheimersLA.org

Find Alzheimer’s Los Angeles on social media: Facebook: https://www.facebook.com/AlzheimersLA Twitter(X): @AlzheimersLA
Instagram: @AlzheimersLA
YouTube: @AlzheimersLA

About Mundial Media

Mundial Media is the only NMSDC-certified Hispanic-owned contextual marketing platform that enables brands to connect authentically with diverse audiences. Mundial Media was born out of the need for an end-to-end marketing platform that marries best-in-class multicultural learnings with a data-driven platform to create emotional connections. Mundial Media’s proprietary contextual engine, Cadmus AI, provides marketers with scale and reach that is culturally nuanced and differentiated. Given the market’s turn to privacy-first, Mundial Media targets audiences through first-party contextual technology rather than third-party cookies.