CAVA Brings Status Matching to the Table as an Industry First — Because Mediterranean Means More Rewards for CAVA Loyalty Members

With elevated rewards levels and unrivaled status matching, CAVA delivers more ways to enjoy bold Mediterranean flavor and perks beginning October 6, 2025.

WASHINGTON--(BUSINESS WIRE)--CAVA, the category-defining Mediterranean fast-casual restaurant brand, today announced the rollout of its enhanced loyalty program, a reimagined version of its CAVA Rewards program that introduces three new status levels, Sea, Sand, and Sun, designed to reward and surprise its loyal guests. The new program goes live this week on the CAVA updated app and web experience.

With the new loyalty program, CAVA rewards members can earn points on eligible purchases (tracked in the CAVA App and on cava.com), unlocking one of three annual status levels based on points accrued within the calendar year. Once a member qualifies, they keep that tier for the remainder of the year and the next calendar year.

Three Mediterranean-Inspired Levels Built for our Guests

• Sea (Entry Level): Dip into something good in this level, which is accessible for all CAVA rewards members, providing core rewards, birthday surprises, sneak peek information, and member-only offers
• Sand (Unlocked after 1,500 Points): Make some footprints here. This level provides elevated benefits and more frequent surprises, plus access to periodic earn multipliers
• Sun (Unlocked after 4,500 Points): Bask in the best of everything. This is the highest level with the most generous offerings and opportunities to earn points even faster during featured promotions

In the spirit of its Mediterranean warmth and generosity ethos, CAVA will be taking a page from the travel and hospitality industry’s book by offering a first-of-its-kind Status Matching Program for the restaurant industry, open from Monday, October 13 through Sunday, November 23. During this period, CAVA rewards members who hold status in select loyalty programs across industries (airlines, hotels, cruises, retail/beauty, and other restaurant brands) will be eligible to be matched into Sand or Sun for the balance of 2025.

While enjoying their matched status, members will earn points quicker that count toward their 2026 level, giving them a head start on unlocking a higher level. When statuses reset at the start of 2026, all points earned in 2025, including during the Status Match period, will determine their new rewards level, offering the chance to begin the year already elevated.

• How to Status Match: CAVA rewards members can submit proof of their current qualifying status via the Status Match Form here: https://cava.com/status-match. Once submissions are reviewed and approved, members will see their matched level reflected in their account.
• Eligible Loyalty Programs: Loyalists of expansive, popular brand programs spanning travel/hospitality and select retail/restaurant brands will be eligible for match consideration. The full list of eligible programs, proof requirements, and program-specific terms will be published on the landing page linked here.

“As someone who has always loved the thrill of a strong loyalty program through tracking status, unlocking perks, and feeling at home with certain brands, I couldn’t be more excited to bring that same sentiment to CAVA,” said Andy Rebhun, CAVA’s Chief Experience Officer. “Great hospitality creates loyalists, and we’re proud to have so many at CAVA already. With our revamped loyalty program, we’re borrowing the best of travel and hospitality, and introducing it to an untapped industry: fast-casual dining.”

Start earning today:

• Beginning on Monday, October 6, join or sign in to CAVA’s Rewards Program by downloading the CAVA App or visiting cava.com/rewards to be automatically added to an initial status (Sea, Sand, Sun) based on points accrued this calendar year
• Beginning on Monday, October 13, submit proof of your qualifying status for review Status Match by completing a form here
• Redeem rewards: Choose from CAVA’s updated reward catalog:
  • Drink, Classic Pita Chips, Avocado, or Side Pita = 500 pts.
  • Dessert or Chips & Sauce = 700 pts.
  • Kids Meal or Half Off Bowl/Pita = 1,200 pts.
  • Bowl or Pita = 2,100 pts.

About CAVA

CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.