Amplify Hires Industry Expert Jack Martin as Chief Marketing Officer

Marketing thought leader joins C-suite of growing wealthtech platform as it continues rapid expansion

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Amplify Platform (“Amplify”), the first enterprise growth platform built on an AI-native data lake, announced today that Jack Martin has been named the company’s first Chief Marketing Officer (CMO). Martin joins Amplify’s growing C-suite roster of industry veterans, as the firm continues its trajectory of record growth through 2025.

With more than three decades of industry experience, Martin brings to the role a unique view into the advisor mindset. A proven marketing leader with a financial advisor's DNA, he will lead brand strategy, demand generation, and go-to-market execution for Amplify. As part of his remit, he will craft stories that fuel brand recognition, turn branding into qualified pipeline opportunities, and convert opportunities into durable growth.

“As Amplify continues to expand, it’s crucial our messaging accurately conveys our core values and overall vision,” said Vickie Lewin, Chief Growth Officer. “Jack has the experience we need to continue providing advisors with accurate branding and pipeline growth. We are excited to see him bring his knowledge to Amplify and help us accelerate our growth trajectory.”

Martin is the co-founder of Elite Advisor Group, where he led high-value multimillion-dollar campaigns for financial institutions, including asset and wealth managers. With experience in strategic partnership development, digital transformation and marketing, he joins Amplify with a goal to unite clear positioning with measurable programs and modern, compliance-ready content.

“This is an all-star leadership team at a firm where people are the super power,” said Martin. “Amplify is bringing the future of connected data to enterprises and advisors with the tools, technology and messaging they need to scale and deliver differentiating experiences. I’m thrilled to be a part of this award-winning platform as we expand our market and deliver on our promise to clients.”

Over the last year, Amplify has added notable C-suite hires, including industry veteran Mark Fischer as the firm's first Chief Operating Officer and Vickie Lewin as Chief Growth Officer. Since the start of 2025, Amplify has doubled its total employee headcount and reached more than $22 billion in total assets on platform (AoP).

“We are committed to continually strengthening our platform and equipping advisors with the resources they need to drive strong client results,” said Aaron Brodt, Founder and CEO of Amplify. “As we grow, our executive team will be critical in our success. Jack exemplifies the leadership we need to elevate our branding and messaging as we enter the next phase of Amplify’s journey.”

Wealth management firms interested in learning more about Amplify’s modern technology platform can visit amplifyplatform.com.

About Amplify

Amplify is the first enterprise growth platform built on an AI-native data lake. It was engineered to unify data, deliver actionable insights, and automate workflows. The platform combines a customizable chassis with experienced integration consultants and a hands-on support team to provide an integrated, scalable solution for RIAs, broker-dealers/OSJs, TAMPs, and multi-family offices. Amplify is a holistic platform that provides seamless digital capability around client onboarding, an institutional model marketplace, true UMA trading, and client lifecycle tracking, as well as integrated surveillance, billing, analytics, and reporting. Intuitive dashboarding for all firm stakeholders is driven through visibility funnels that provide clarity across daily business functions. Amplify’s cloud-based, multi-custodial framework makes it ideal for growth-minded wealth management enterprises. Amplify is headquartered in Scottsdale, Arizona. To learn more, visit amplifyplatform.com.