Milliseconds of Advantage: Confluent and Visa Cash App Racing Bulls Partner for Real-Time Intelligence

New multi-year partnership powers Visa Cash App Racing Bulls Formula 1 team with real-time data for faster race-day calls and smarter engineering

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Confluent, Inc. (Nasdaq: CFLT), the data streaming pioneer, today announced a new multi-year partnership with the Visa Cash App Racing Bulls (VCARB) Formula 1 team.

From this weekend at the Formula 1 Singapore Airlines Singapore Grand Prix, the VCARB 02 will hit the track with Confluent’s logo on its halo and upper sidepods. This marks a partnership that will bring Confluent’s industry leading data streaming platform to the high-stakes world of Formula 1, giving VCARB the real-time intelligence needed to make faster, smarter decisions on and off the track.

Formula 1 is one of the most advanced proving grounds for technology in the world. Every decision, from the split-second calls on race day to the design and development of next-generation cars, depends on data. Each car generates more than a million data points every second, from tire performance, and aerodynamic forces to car handling characteristics and driver performance. With Confluent, VCARB can set this data in motion across its entire operation, creating a central nervous system that connects car, pit wall, and factory. These insights not only decide the outcome of a race but also accelerate engineering cycles and streamline logistics.

“In Formula 1, winning isn’t just about the car; it’s about the data flowing through every part of the team,” said Jay Kreps, CEO and co-founder of Confluent. “This partnership with VCARB shows what’s possible when real-time data streaming becomes as central to racing as the engine itself. Every lap generates insights that fuel human decision-making today and train the AI and machine learning models that will shape tomorrow’s cars and race strategies. We’re thrilled to be innovating at that speed together.”

For VCARB, data is as important as fuel. The team relies on streams of telemetry and simulation data to guide every element of race-day strategy and year-round performance development.

“Every lap teaches us something new, and the faster we can learn, the better we get,” said Tim Goss, Chief Technical Officer of VCARB. “With Confluent, data becomes a competitive edge that not only helps us make smarter decisions during a race but also guides post-race analysis and even car design. Together, these insights help us close the gap to the front of the grid.”

This partnership positions Formula 1, where the relentless pressure of competition tests real-time data infrastructure at its highest limits, as a living lab for Confluent’s technology. It’s also about creating a continuous loop of learning and improvement in which every data point from the track informs smarter engineering decisions, more efficient logistics, and new ways of engaging fans. United by a challenger ethos of defying convention, innovating with speed, and rewriting what’s possible, Confluent and VCARB aim to show that real-time data is vital not just in racing but in every business striving for a competitive edge.

About Confluent

Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data from multiple sources to constantly stream across an organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital frontend customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, visit www.confluent.io.

About the Visa Cash App Racing Bulls Formula One Team

With more than 370 race starts and counting, Red Bull’s Italian Formula One team has been one of the sport’s most consistent and important competitors since 2006. Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the team was successful in launching the top-level careers of a generation of drivers who have gone on to win races and World Championships in Formula One and beyond. The success continued following the teams’ 2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Reborn with an expanded mission to battle for the sport’s biggest prizes, Visa Cash App Racing Bulls team is powering into a new era of competition at the pinnacle of motorsport.