The Race to Modern Banking

Three Banks Modernize Data for Compliance and Growth

TULSA, Okla.--(BUSINESS WIRE)--iDENTIFY, a Tulsa-based data engineering firm and a Snowflake Select Certified Partner, today announced new partnerships with Community Bank, MVB Bank, and OMB Bank. These institutions are part of a growing trend in modern banking, investing in cloud-based data architecture to strengthen compliance and scale with confidence.

The race to modernize banking is underway, and customer trust is the prize.

According to Cornerstone Advisors, customer satisfaction with digital platforms has declined even as banks and credit unions nearly quadrupled digital banking investment from 2021 to 2023. The gap comes from focusing on new features instead of fixing core data. What customers want- faster decisions, seamless payments, personalized service- depends on the quality and connection of underlying data. With AI, stablecoins and new regulations reshaping how money moves, the next generation of wealth demands modern systems. Banks must be ready with seamless data connections between cores and softwares, and it is a race to see who gets there first.

Community banks are uniquely positioned, like smaller ships that adapt faster than megabanks. Community Bank is creating a data roadmap to support AI initiatives for a digital-first customer experience. MVB Bank, a sponsor bank behind Credit Karma, is expanding its use of Snowflake to unify data and prepare for future fintech partnerships. OMB Bank is investing in scalable infrastructure to provide teams and customers with real-time data.

“Community banks thrive on trust,” said Michael Giorgio, CIO of MVB Bank. “By modernizing our data environment, we’re building systems that let us move quickly, serve confidently, and give our customers what they want.”

Lee Easton, President of iDENTIFY, added, “Banks aren’t just keeping up anymore, they’re getting ahead. Clean data is the jet fuel in banking’s race to modernize, powering growth, stronger fintech partnerships, and exam-ready confidence.”

Meet the Banks

Community Bank of Mississippi
Community Bank, a staff-owned institution with $4.9B in assets and 825 employees across four states, delivers personal and business banking built on local trust.

MVB Bank
Headquartered in West Virginia MVB provides services to individuals and corporate clients in the Mid‐Atlantic region, as well as to Fintech, Payment and Gaming clients throughout the US.

OMB Bank
Springfield-based OMB Bank is a trusted regional institution with $2B in assets, serving individuals, businesses, and agricultural clients.