Americana Partners Expands Product Offering With New Houston Hire

Houston Firm Welcomes Franklin Ruben, Advisor Specializing in High Income Municipal Bonds

HOUSTON--(BUSINESS WIRE)--Americana Partners announced today that Franklin Ruben has joined the firm as a Private Wealth Advisor.

Based in the firm’s Houston office, Mr. Ruben brings more than 40 years of experience in the financial services industry. Ruben will broaden the product offering at the firm by focusing on municipal bond strategies, including the oversight of separately managed accounts designed to provide clients with exposure to a portfolio of income-producing municipal bonds.

In addition to working with existing clients, Mr. Ruben will assist in the development of new client relationships.

“We are pleased to welcome Franklin to Americana Partners. His extensive experience in fixed-income markets adds valuable expertise to our team and supports our ongoing efforts to provide thoughtful investment strategies for the families we serve,” said Ron Thacker, President.

Mr. Ruben previously served as a Partner at Avalon/Corient for 12 years. Earlier in his career, he held senior roles at American Capital/Morgan Stanley and at Invesco, where he helped build and manage municipal bond strategies.

“I am excited to join Americana Partners, a firm that shares my commitment to serving clients with integrity and professionalism,” said Mr. Ruben. “I look forward to working alongside the team to expand the resources available to clients.”

Americana CEO Jason Fertitta expressed the firm’s enthusiasm in welcoming Mr. Ruben to the team, along with the distinctive bond strategies he brings.

“Franklin’s decades of municipal bond experience and his dedication to wealth management make him a strong addition to our firm,” said Fertitta. “We are delighted to welcome him to Americana Partners.”

About Americana Partners

Founded in 2019 and headquartered in Houston, Americana Partners is an independent wealth advisory firm working with a select network of families and individuals to help them simplify the management of their wealth. The firm offers wealth advisory and family office services, including alternative and traditional investment solutions. Americana serves high-net-worth and ultra-high-net-worth clients across the United States, with a division serving ultra-high-net-worth Latin American clients. The company celebrated its six-year anniversary in April 2025, having grown rapidly since its launch in 2019 to now manage over $10 billion in assets. Free from most of the constraints of corporate ownership, Americana is empowered to leverage support from Dynasty Financial Partners and other industry experts.

To learn more, visit www.americanapartners.com. Follow along on LinkedIn, Instagram, or Facebook.