Ditch the Grill, Keep the Smell: Progresso® Launches BBQ Smoke-Scented Pitmaster Deodorant to Pair with New Pitmaster Soup

Introducing the Progresso Pitmaster Pit Kit: BBQ-flavored soup and smoke-scented deodorant for the ultimate grilling shortcut.

MINNEAPOLIS--(BUSINESS WIRE)--At the peak of summer grilling season, Progresso introduced a new line of BBQ-inspired Pitmaster soups, giving you all the flavor of the grill without any of the work. But that left one thing missing — the smoky badge of honor that comes with smelling like you manned a BBQ all day. Enter the limited-edition Pitmaster Deodorant — the signature smell of the BBQ pit, designed exclusively for your pits.

As grilling season gives way to soup season, Progresso has now debuted the limited-edition Pit Kit, ingeniously pairing Pitmaster Deodorant with a can of deliciously flavorful Progresso Pitmaster BBQ-Style Grilled Chicken & Fire Roasted Corn Soup – delivering the taste of expertly grilled food and the smell of hours spent tending the BBQ, even if the closest you've been to a grill is opening a can.

To master the pit (without tending the flames), grab the limited-edition Pit Kit for $15 (including shipping) exclusively at ProgressoPitKit.com starting Thursday, Oct. 2 at 1 p.m. ET with a second drop of pit-approved soup and scents on Thursday, Oct. 16 at 1 p.m. ET while supplies last.

“When we launched Progresso Pitmaster soup this summer, we showed BBQ lovers how easy it is to enjoy the bold and smoky flavors of a backyard BBQ with no grill or extra time required,” said María Carolina Comings, Vice President and Business Unit Director for Progresso at General Mills. “While we had the flavors locked in, we realized our fans were missing the smell they got from manning the grill all day. For those who want the credit of standing over an open flame without the hassle of the grill, our new BBQ-inspired deodorant in the Pit Kit is the perfect solution."

While the Pit Kit is a limited-edition release, the Progresso Pitmaster soup line is available at retailers nationwide. Including flavors like Sausage Beer Cheese with Potato and Hearty Smokehouse-Style Steak & Potatoes, Pitmaster soups are packed with meats, roasted vegetables and 14 grams or more of protein per can.

For more information, visit Progresso.com or follow @Progresso on Instagram and TikTok.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.