iA Financial Group Launches New Brand Signature to Power Next Chapter of Growth

QUEBEC CITY--(BUSINESS WIRE)--Monday, September 22, 2025, iA Financial Group unveiled its new signature, Get Ahead—a modern expression of who it is today and the confident, forward-looking leader it aspires to be tomorrow. With approximately $275 billion in assets under administration and management,¹ and the strength of more than 10,000 employees and 50,000 advisors, iA has grown from a Quebec-based insurer into a significant North American organization, present in the life insurance and wealth management space and offering a broad range of protection solutions.

Anchored in Canada for more than 130 years, iA has built its reputation on trust, stability and leadership, holding the #1 position in both Individual insurance² and segregated funds.³ As iA accelerates its growth across Canada and strategically expands in the U.S., Get Ahead represents its commitment to turn ambition into action and remain a future-ready partner for the decades to come. More than a visual evolution, Get Ahead crystallizes the company’s vision.

“Get Ahead is more than a tagline, it’s a reflection of who we are and where we’re going. It captures our ambition to be a leading financial institution that best combines human and digital experience, as well as our unwavering commitment to helping our clients feel confident and secure about their future. With the strength of our people, our partners and our technology, we’re ready to seize every opportunity ahead,” said Denis Ricard, President and CEO of iA Financial Group.

With unparalleled distribution reach, iA balances scale with agility, delivering digitally advanced solutions with a client-centric approach to its 11.6 million clients across North America. Backed by up to $400 million in annual investments in technology like the web-based EVO sales platform for Individual insurance, the AX360 platform for financial advisors and AI-powered wealth management tools, iA is redefining how financial services create value. For advisors, it signals deeper partnerships and support. For clients, it means innovative and sustainable solutions. For employees, it offers a clear and inspiring growth trajectory. And for communities, it represents a determination to help build a stronger, more resilient future.

Today, with the strength of its people and partners and the power of leading technology, iA continues to evolve with purpose, creating thoughtful, human-centred solutions and seizing every opportunity to help clients Get Ahead.

____________________ ^1Assets under administration and assets under management are supplementary financial measures and may differ from similar measures used by other institutions. Refer to the “Non-IFRS and Additional Financial Measures” section of iA Financial Corporation Inc.’s most recently filed Management Discussion and Analysis for more information. ^2 In number of policies, according to the latest Canadian data published by LIMRA. ^3 In gross and net sales, according to the latest industry data from Investor Economics.

About iA Financial Group
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbol IAG (common shares).

To receive iA Financial Group news releases by email, you can sign up for our newsletter on our website at ia.ca.

iA Financial Group is a business name and trademark of iA Financial Corporation Inc.