Samsara Named Most Trusted Brand in Fleet Management Technology

Third-party study confirms Samsara’s leadership in customer support, satisfaction, loyalty, and brand reputation

SAN FRANCISCO--(BUSINESS WIRE)--Samsara (NYSE: IOT), the pioneer of the Connected Operations^® Platform, today announced it has been recognized as the most trusted brand in fleet management technology, ranking No. 1 in support and customer service. The recognition comes as a new study shows that 85% of fleet managers prioritize support and customer service when choosing a technology provider. The study also revealed that 83% of respondents that use Samsara are highly satisfied with the company’s service.

The 2025 Comparison of Fleet Management Technology Providers represents one of the industry’s most intensive reviews of technology provider sentiment and real-world experience. The survey, commissioned by Samsara, gathered insights from 521 qualified U.S. commercial fleet professionals, all of whom hold decision-making roles with significant impact on safety, efficiency, and operational performance. A large majority (68%) of respondents oversee fleets with more than 50 commercial vehicles, and over one-fifth (22%) manage fleets exceeding 500 vehicles—underscoring a strong representation of large-scale operators in the sample.

With more than 70% of consumer goods delivered by truck, fleet managers are rapidly adopting new technology to meet urgent business challenges. Providers that combine best-in-class support with real operational impact—like Samsara—are winning the trust and loyalty of fleet professionals nationwide. The survey underscores that what matters most for decision-makers is support and service, coupled with a strong track record of innovations that deliver safety, savings, and measurable value.

“Samsara isn’t just a platform—it’s a trusted partner,” said Meagen Eisenberg, Chief Marketing Officer at Samsara. “Our customers demand reliability, advanced insights, and user-friendly technology that delivers real savings and smarter operations. Most importantly, Samsara is dedicated to bringing every frontline worker home safely. We’re proud to set the industry standard for support, service, and innovation in a sector that keeps the world moving.”

Key findings include:

• When evaluating technology providers, fleet managers overwhelmingly prioritize support and customer service:
  • 85% of respondents rated this “extremely or very important”, making it the single most crucial factor in their purchasing decisions

• Decision-makers place strong emphasis (rated “extremely” or “very important”) on a range of AI and technology features:
  • Asset tracking, theft, and loss prevention: nearly 80%
  • Driver app quality and ease: nearly 80%
  • Safety scoring and coaching: +70%
  • Predictive maintenance capabilities: 65%
  • In-cab AI safety alerts: nearly 60%

• Fuel costs and driver shortages rank as industry’s most pressing challenges:
  • Fuel costs remain the top concern for 32% of survey participants, with the burden felt even more acutely among smaller fleets (40%)
  • Driver shortages and recruiting and training employees also rank among the biggest obstacles facing fleet leaders in 2025.

• Top challenges are subjective to fleet size:
  • Technician shortage: 26% for larger fleets; 16% for smaller fleets
  • Driver retention: 25% for larger fleets; 12% for smaller fleets
  • Fuel costs: 28% for larger fleets; 40% for smaller fleets
  • Insurance cost: 23% for larger fleets; 37% for smaller fleets

• Provider performance and loyalty:
  • Customer Service: Samsara was ranked No. 1 for support and service, with 83% of users satisfied or very satisfied. No other provider included in the survey scored higher in this area.
  • Overall Satisfaction: Samsara also leads in overall satisfaction, with 84% of its users satisfied or very satisfied.
  • Brand Awareness: Samsara ranked No. 1 in both top-of-mind and overall brand awareness—proving the most widely recognized brand in the study.
  • Recommendation: 90% of current Samsara users and/or those familiar with the brand are likely to recommend the company to a colleague.

“Our research shows that within a crowded market of technology providers, not all deliver the same level of quality,” says Paul Mattioli, EVP of Endeavor Business Intelligence. “Choosing the right platform is a long-term strategic decision that will determine whether businesses get the outcomes they need. This study makes clear that fleet leaders need technology that works reliably every day, provides clear insights, and improves both safety and efficiency in measurable ways.”

To learn more on how Samsara is driving fleet innovation forward, find the full report here.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations^® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.