Laundry’s Most Iconic Scent is Back: Gain® Brings Back Fan-Favorite Fragrance in Its New Tango In-Wash Scent Boosters Line Up

The Iconic Apple + Mango Tango Scent Returns in a Fresh New Form, Joining Gain’s Tango In-Wash Scent Boosters Family with Piña + Plumeria and Strawberry + Shea for Irresistible Sensory Laundry Experiences

CINCINNATI--(BUSINESS WIRE)--Gain®, the fabric care brand known to spread joy through long-lasting and irresistible scents, is shaking up the laundry room once again. For decades, Gain has been a leader in the laundry category, giving fans bold, lasting freshness they can’t get enough of. Now, after hundreds of social pleas from its devoted community of “Gainiacs,” Gain is bringing back a fan-favorite fragrance—Apple + Mango Tango in a new form. And this time, it’s stronger, brighter, and more irresistible than ever as part of the Tango In-Wash Scent Boosters collection.

“Apple + Mango Tango has been one of the most beloved scents in our history, and our fans have never stopped asking for its return,” said Ben Sattler, Gain® Senior Brand Director. “This relaunch is our way of showing love to the Gainiacs who inspire us every day. At Gain, we don’t just innovate—we listen. By bringing Apple + Mango Tango into our newest scent technology, we’re proving once again that Gain isn’t only a fragrance leader but also a brand that creates authentic, lasting connections with its community.”

Gain Apple + Mango Tango is more than just a fragrance; it’s an icon. Fans fell in love with the juicy fusion of crisp apple and lush mango, a combination so unique and unforgettable that it inspired a fandom. Now reimagined as part of the Gain Tango In-Wash Scent Boosters collection, the scent has found its new home. Powered by Gain’s dual-action scent technology, the new boosters keep laundry smelling fruity-fresh all day long, with a fragrance that lasts up to 12 weeks from wash to wear. The perfume capsules infuse fabrics during the wash cycle, then release bursts of freshness with every touch and movement.

The full Tango In-Wash Scent Boosters collection now includes three irresistible scents:

• NEW: Apple + Mango is a bright and juicy scent, comprised of sweet, crisp apples, and juicy mangos for the ultimate fruity fragrance blend.
• Strawberry + Shea is an explosion of fruity and floral, with scents of crisp berries and smooth shea.
• Piña + Plumeria also offers a tropical, fun, and fruity smell that combines for a juicy, irresistible scent.

“When fans asked us to bring Apple + Mango Tango back, we knew we had to get it right,” said Ricardo Espina, P&G Fragrance Scientist. “At P&G, we use a combination of social listening, consumer studies, and sensory testing to track what people are loving—and what they’re missing. From TikTok trends to large-scale studies, the data was clear: Apple + Mango was a scent consumers craved. We then worked through our fragrance development pipeline to make sure the scent not only captured that original magic but also paired perfectly with our dual-action capsule technology. The result is a fragrance that’s true to what fans remember but elevated for today’s scent seekers.”

To use Gain® Tango Scent Boosters, all you have to do is:

• Add in your favorite Gain® detergent to your washing machine
• Add Gain® In-Wash Tango Scent Boosters directly into the washer drum – measuring to your heart’s desire
• Add your laundry, wash and experience an unforgettable scent!

Gain® Tango Scent Boosters are available at all major participating retailers nationwide and online.

About Gain®

Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.

For more Gain® laundry fun visit IloveGain.com, Gain’s® YouTube or follow ILoveGain on Instagram and TikTok.

* Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.