The NRP Group Breaks Ground on 348-Unit Housing Community Near Major Job Centers in Selma, North Carolina

The development will anchor Eastfield, the 435-acre transformative master-planned community bringing new housing, jobs and amenities to the region

JOHNSTON COUNTY, N.C.--(BUSINESS WIRE)--The NRP Group, a vertically integrated, best-in-class developer, builder and manager of multifamily housing, announced the financial closing and upcoming groundbreaking of Eastfield Village in Selma, North Carolina. The 348-unit community marks The NRP Group’s first project in Johnston County and will help meet the growing demand for quality, premium living spaces with curated amenities in North Carolina’s fastest-growing submarket.

“Eastfield Village is designed for the hard-working people who are powering Johnston County’s tremendous growth,” said Owen Langston, Vice President of Development at The NRP Group. “As the first new large-scale multifamily community of its kind here in many years, it will fill an important gap in the housing market. Local residents will have a high-quality option close to major employers, reducing long commutes and creating more time for family, community and opportunity. Through the Eastfield master plan and the efforts of our partners, we are introducing modern housing choices that complement the area’s momentum and set the stage for smart, long-term growth.”

The development is strategically positioned within Eastfield, a 435-acre mixed-use master-planned community in the heart of Selma. Led by AdVenture Development, Eastfield comprises a 3 million-square-foot business park, medical and retail space to include a Regional Target and BJ’s Wholesale Club, three hotels, a variety of housing options including senior and workforce housing and entertainment amenities.

"This marks an important milestone in our master-planned development, bringing the multifamily residential component of Eastfield to fruition,” said Kevin Dougherty, President of AdVenture Development. “We welcome The NRP Group to Johnston County and we look forward to welcoming all our new residents to live, work and play at Eastfield."

Located at 131 Eastfield Village Court, Eastfield Village comprises one-, two- and three-bedroom floor plans across 12 three-story garden-style buildings. Its prime location provides immediate access to Interstate 95 and U.S. Highway 70, connecting residents to the Research Triangle region. The area is anchored by Raleigh, Durham and Chapel Hill, and serves as a gateway to major business corridors along the East Coast. The community is minutes from Johnston County’s largest employers, including Novo Nordisk, Grifols, Johnston Regional Airport, UNC Health Johnston Hospital, Caterpillar, Amazon, Sysco, Crystal Window and Door Systems and Veetee Foods. Residents are also close to ample retail, dining and entertainment options, including Old North State Food Hall and national restaurant brands such as Panda Express, which is currently under construction.

Eastfield Village is designed for working professionals and growing families, with in-unit layouts that include open-concept kitchens, dedicated dining areas and modern finishes. Residents will enjoy an amenity package designed for everyday convenience and recreation, including a resort-style pool with a sundeck, landscaped courtyard, pickleball court, shuffleboard area, fitness center, co-working and business lounge and multiple indoor and outdoor gathering spaces. A dedicated dog park and pet wash station will cater to animal lovers, while walking paths and green spaces will connect residents to the broader Eastfield master plan, which will feature trails for walking, jogging and cycling, fostering a vibrant and connected environment that supports both residents and local businesses.

Eastfield Village broke ground in August and construction is currently underway. Initial occupancy is expected in late 2026, with full completion targeted for Q4 2027.

About The NRP Group
The NRP Group is a vertically integrated developer, owner, builder, and manager of best-in-class multifamily housing with a mission to create exceptional rental housing communities for individuals and families, regardless of income. Since its founding in 1994, NRP has developed more than 62,000 apartment homes and currently manages over 30,000 residential units.

Through its disciplined approach to vetting opportunities, NRP has established a track record of delivering impressive returns for investors. The company’s formidable size and depth of talent provide the experience and infrastructure necessary to execute developments of varying degrees of complexity and scope in both urban-infill and suburban locations, including market-rate, affordable, mixed-income and senior housing.

The NRP Group has been consistently named a largest developer and builder in the U.S. on the NMHC “Top 50” lists, the Top 5 on the Multi-Housing News’ “Top Multifamily Developers” list, named a Top Affordable Housing Developer by Affordable Housing Finance, and has won three NAHB Pillar awards since 2020 for Development, Construction and Ones to Watch. The NRP Group has become the top multifamily developer in the U.S. that creates both affordable and market-rate housing at a national scale. Based on over 30 years of experience and expertise, NRP provides construction and property management services to outside owners and developers. For additional information, visit www.nrpgroup.com.