Arity Launches Geosight℠: ZIP-level Driving Behavior Data for Smarter Territorial Pricing

New ZIP-level driving behavior data gives insurers a sharper lens on risk, enabling more accurate pricing and faster response to emerging trends

CHICAGO--(BUSINESS WIRE)--Arity, a mobility data and analytics company, today announced the launch of Geosight℠, a groundbreaking solution that redefines territorial ratemaking for auto insurers. By delivering ZIP code-level driving behavior data, Geosight℠ enables insurers to price risk with greater precision, respond more quickly to emerging trends, and gain a competitive edge in an increasingly changing market.

Traditional territorial rating models rely heavily on static geographic and demographic data, which often fail to reflect how people actually drive. Geosight℠ provides insurers with a forward-looking, dynamic dataset derived from the driving activity of 15% of the U.S. driving population. This anonymized and aggregated data is refreshed regularly, and distributed monthly, reflecting real-world driving patterns across 96% of populated U.S. ZIP codes.

“Traditional geographic data offers only a partial view of risk,” said Henry Kowal, Product Director at Arity. “With Arity’s Geosight℠, we’re equipping insurers with a deeper, behavior-based perspective, one that captures how people actually drive, not just where they live. This shift enables more accurate pricing, better segmentation, and faster adaptation to emerging trends.”

Key Benefits for Insurers:

• Behavior-Based Risk Insights: Move beyond geography with predictive indicators based on actual driving behavior.
• Enhanced Credibility: Fill data gaps in low-volume areas with aggregated behavioral data to support more accurate pricing assumptions.
• Timely Trend Detection: Identify emerging risks earlier than traditional loss data allows, improving rate responsiveness and adequacy.
• Plug-and-Play Access: Delivered in a structured CSV format, Geosight requires no technical integration and is ready for immediate use in filings and pricing models.

“[Geosight] brings in drivers and behaviors we don’t currently see in our book and are present in our territories. When an underwriter, analyst or actuary wants to understand shifts in driving behavior at the ZIP code level, there is no better tool,” said Todd Lehmann, Chief Risk Officer & Chief Actuary at Quincy Mutual.

Geosight℠ includes metrics such as speeding events, phone usage while driving, acceleration and braking patterns, and trip-level data - all mapped to ZIP codes and designed to support actuarial justification and regulatory compliance.

Insurers can access a sample dataset to evaluate how Geosight℠ can optimize their territorial pricing strategies. To get started, contact [e-mail] or visit www.arity.com/geosight.

About Arity

Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity collects and analyzes trillions of miles of driving data to create a greater understanding of how people move. With the world’s largest driving dataset tied to insurance claims collected through mobile devices, in-car devices, and vehicles themselves, Arity derives unique insights that help insurers, developers, marketers, and communities understand and predict driving behavior at scale.