PCI Pal Appoints Kathy Varney as Chief Marketing Officer to Drive Global Brand and Growth Strategy

CHARLOTTE, N.C.--(BUSINESS WIRE)--PCI Pal® (LON: PCIP), the global SaaS provider of secure payment solutions for business communications, today announced the appointment of Kathy Varney as its new Chief Marketing Officer (CMO). Kathy brings more than two decades of leadership in global marketing, with a proven track record of scaling B2B technology brands and enabling partner-led growth.

With deep expertise in strategic marketing, demand generation, and customer experience transformation, Kathy has led high-performing teams across international markets. Prior to joining PCI Pal, Kathy served as Chief Marketing Officer at Holon Solutions, a healthcare AI technology company; led Global Brand Marketing for LogMeIn (now GoTo), a $1.3B software services provider; and was Senior Vice President of Marketing at Blue Cross Blue Shield of Massachusetts, serving on the Executive Management Team.

“Bringing extensive strategic marketing experience across SaaS, AI, and multiple industries, Kathy has a proven track record of driving measurable growth for global technology companies. As our CMO, Kathy will spearhead PCI Pal’s increasing investment in marketing to expand our marketing engine and go-to-market strategy, with a sharp focus on enterprise customer expansion and deeper marketing engagement with our key partners. Based in the US, Kathy will use her clear regional expertise to drive continued material growth of PCI Pal’s North American operations. Following an extensive search, we’re thrilled to have Kathy on board at this exciting time for the business,” said James Barham, CEO of PCI Pal.

Supporting Growth Through Strategic Expansion

Kathy’s appointment underscores PCI Pal’s commitment to driving global growth through a balanced go-to-market strategy that supports both direct enterprise engagement and PCI Pal’s strong channel partner ecosystem. With its high paced growth across North America, EMEA, and APAC, PCI Pal is continuing to build momentum by serving new enterprise customers and enabling seamless integrations with leading CCaaS, CRM, and payment gateways, as well as AI providers seeking secure, flexible, and industry-agnostic secure payment solutions.

“The opportunity to join PCI Pal at this exciting stage of growth is incredibly energizing,” said Kathy Varney. “As organizations globally prioritize data protection and experience driven solutions, PCI Pal’s cloud-native, partner-centric platform is more relevant than ever. I look forward to working with our teams and partners to elevate our brand and support customer success across all regions.”

Accelerating Global Momentum

With its secure payment solutions deployed in over 50 countries and a strong track record of innovation, PCI Pal is trusted by some of the world’s most regulated industries including financial services, healthcare, retail, and government. The addition of Kathy Varney reinforces PCI Pal’s focus on long-term global growth, partner enablement, and customer-centric innovation.

About PCI Pal

PCI Pal® (LON: PCIP) is a leading provider of secure payment solutions for business communications. PCI Pal’s mission is to safeguard reputations and trust by securing payments wherever customer engagement occurs. With its patented, cloud-based platform, PCI Pal enables organizations to take secure payments via voice, chat, email, and social, while ensuring compliance with industry standards such as PCI DSS.

For more information, visit www.pcipal.com.