ETF.com Appoints Caren Paradise Kohl as Head of Digital Sales

New hire strengthens commercial leadership as ETF.com builds modern events-first multimedia platform

BOSTON--(BUSINESS WIRE)--ETF.com today announced the appointment of Caren Paradise Kohl as Head of Digital Sales, joining the leadership team as the company accelerates its evolution into a modern, events-first multimedia platform. She will oversee all digital sales efforts, including advertising, custom content partnerships, and events.

Kohl brings over two decades of media sales and brand strategy experience, having held senior commercial roles at VettaFi (formerly ETF Trends & ETF Database), RIA Channel, Advisor Perspectives, and Financial Advisor Magazine. She’s built deep relationships with ETF issuers, asset managers, fintech platforms, and financial services companies and is known for her ability to connect marketing objectives with scalable, high-impact media solutions.

“Caren’s expertise and energy are exactly what we need as we reinvent ETF.com,” said Matt Middleton, CEO of ETF.com. “She understands how advertisers think, what they need, and how we can deliver value across our growing suite of digital and live event products.”

Her appointment follows the recent acquisition of ETF.com by events industry leaders Matt Middleton and Anil D. Aggarwal, as well as the return of Dave Nadig as President to lead research and editorial. Together, the new team is building a trusted platform for the ETF industry that blends news, education, community, and commercial value, both online and in-person.

“ETF.com has real brand recognition and a large engaged audience,” said Paradise Kohl. “I’m excited to unlock new opportunities for our partners to connect with the most engaged ETF buyers and build programs that drive results.”

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About ETF.com

ETF.com is the single source for ETF intelligence. We provide real-time ETF news and analysis to educate investors and drive financial knowledge in the space. Our personalized and accurate information, alongside industry-leading financial tools, are depended upon to develop winning investment and financial decisions. At etf.com, we strive to serve both the individual investor as well as the professional financial advisor to educate and grow the ETF community.

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