MessageGears Introduces Multi-Destination External Campaigns to Increase Efficiency and Reduce Compute Costs for Enterprise Brands

This latest innovation eliminates redundant queries and speeds up campaign operations for marketing and data teams

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, today announced a key enhancement to its campaign functionality. Marketers can now configure multiple external destinations within a single MessageGears campaign, heavily reducing the time and effort required to syndicate audiences across third-party vendors and internal systems.

“Enterprise teams want speed and precision when working with their data. This enhancement gives our customers the ability to quickly share a single, accurate audience across multiple platforms with minimal overhead,” said Eugene Yukin, VP of Product at MessageGears. “By minimizing extractions and consolidating operational workflows, we’re not just saving our customers time – we’re unlocking cost efficiencies and data consistency at enterprise scale.”

Marketers typically need to recreate campaign segments when they want to send the same audience to multiple endpoints, manually updating each destination along the way. Now, within a single campaign configuration and using one extraction, they can send identical audience segments to multiple third-party platforms at once.

Key benefits of multi-destination external campaigns include:

• Faster campaign creation: This consolidates a commonly repeated task into a single workflow for marketing operations professionals, saving hours of redundant campaign setup.
• Cost savings: The number of required database extractions is now reduced, lowering compute costs and system strain. For example, a team sending a 500K member audience to five destinations previously ran five separate extractions – querying their data warehouse five times and processing 2.5M rows. Now the same result is achieved with a single query.
• Streamlined tech stack: This reverse ETL enhancement brings yet another CDP-level capability into MessageGears’ unique cross-channel customer engagement platform – reducing the need for redundant tech, while providing marketers with functionality other ESP and CEP platforms don’t natively support.

The same advertising audience can now be sent from MessageGears to Meta, Google Ads, and Microsoft Ads simultaneously – giving marketers consistent targeting across platforms, along with simplified monitoring. If the extraction succeeds or fails, it applies to all destinations, while still showing export-level status for easy troubleshooting.

This helps enterprise teams not only move faster and more effectively across marketing channels, but also across departments. Customer segments – like “recent app abandoners” or “recent purchasers with discount tags” – can be sent directly to an organization’s central data lake, such as S3 or Google Cloud Storage. Analysts can then ingest those same campaign audiences into their data warehouse or BI platform for dashboarding and modeling without running redundant queries. Similarly, data science teams can use this to feed updated segments into machine learning pipelines to train AI models. Finance, analytics, and operations teams can all access the same audience extract, eliminating repetitive data pulls and improving cross-team alignment.

With more efficient reverse ETL operations, organizations avoid unnecessary queries, reduce costs, and ensure data accuracy across every end point. Multi-destination external campaign execution is now available to all MessageGears customers. To learn more, visit messagegears.com.

About MessageGears

MessageGears is the leading data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels – including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing data. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Top brands like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.