Circle K and Guy Fieri Fire Up the Flavor with New Collaboration

First wave of exclusive menu kicks off in 10 states this September

CHARLOTTE, N.C.--(BUSINESS WIRE)--Circle K, the national convenience store chain, and chef, restaurateur, and Emmy Award-winning host Guy Fieri are teaming up to announce a new fresh food collaboration. The partnership will bring 11 new, exclusive Flavortown-inspired breakfast, lunch and dinner items to participating Circle K and Holiday Stationstores locations, with the first regional launch beginning this September.

"Our customers are looking for more from their convenience store experience, and we're answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K," said Gary Brant, Vice President North American Food Service at Circle K. "This collaboration is about redefining what people can expect from convenience store food, demonstrating our commitment to innovation and listening directly to our customers' cravings for high-quality, flavorful options on the go."

The new menu features a range of bold, "off-the-hook" options for breakfast, lunch, dinner and snacks. Each item is crafted to deliver the authentic, craveable Flavortown experience Guy Fieri is known for. These exclusive culinary innovations are available first across participating Circle K and Holiday Stationstores locations in 10 states, including Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, South Dakota, Washington, Wisconsin and Wyoming.

“Flavortown is as much a lifestyle as it is a place so when it comes to great food and flavor, it’s all about finding it wherever you are,” said Guy Fieri. “Starting now, together with Circle K, I’m bringing my Flavortown foods to your corner store, your highway stop and everywhere in between. Real flavor, real fast…let’s go!”

The Circle K Flavortown menu includes:

• Mac N' Cheese Burger: A beef patty topped with bacon, mac & cheese, and jalapeño American cheese.
• Sweet Heat Fried Chicken & Waffle Sandwich: A spicy breaded chicken sandwich with jalapeño American cheese, served between two waffles.
• Denver Omelet on a Cheddar Bun Sandwich: A cheddar bun filled with egg, ham, and cheese for a perfect grab-and-go breakfast.
• Candy Chaos Cookie: A wild mix of candy pieces, chocolate chips, potato chips, peanut butter chips, pecans, and pretzels.

About Alimentation Couche-Tard Inc.

Couche-Tard is a global leader in convenience and mobility, operating in 29 countries and territories, with close to 17,300 stores, of which approximately 13,200 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the United States and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, Belgium, as well as in Ireland. It also has an important presence in Luxembourg, Germany, the Netherlands, Poland, as well as in Hong Kong Special Administrative Region of the People's Republic of China. Approximately 149,500 people are employed throughout its network.

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.