The JBL Grip Just Landed. Designed to Move, Built to Blast.

The newest member of JBL’s iconic portable speaker lineup packs bold sound, rugged design, and go-anywhere style for every adventure

STAMFORD, Conn.--(BUSINESS WIRE)--Introducing the JBL Grip, a new ultra-portable Bluetooth speaker designed to grab and go. Ergonomically built and inspired by the proportions of a seltzer can, the JBL Grip features JBL Pro Sound, customizable ambient lighting, intuitive touch controls, IP68 dust and water protection, and a convenient back-panel rope loop, making it the most adaptable speaker ready for wherever and however you listen.

Small in Size, Big on Sound.

With bold JBL Pro Sound and a punchy 16W output, the Grip is equipped with AI Sound Boost, providing more powerful and deeper bass without distortion. Pair two speakers for stereo sound or connect multiple speakers with Auracast^TM for sound that takes things even further.

Wherever you’re headed, the Grip is ready to go with you. With an integrated rope hook, it’s easy to attach to a backpack, bike, or kayak. Rugged and ready for whatever adventures may unfold, its IP68 water, dust, and drop-proof construction means you can enjoy listening without worrying about your gear.

The upright design mirrors the way you move. Even the JBL logo keeps up, stacked vertically to match Grip’s bold stance. Just grab, hang, or place anywhere you go. And to match your vibe, there’s an ambient light on the back panel. Dive into the JBL Portable app to adjust the color and intensity to suit your current playlist.

You’ve got up to 12 hours of playtime, plus an additional 2 hours with Playtime Boost activated, as the speaker optimizes and tunes the performance for a louder and crisper sound.

“JBL has been the category leader in portable speakers since we launched JBL Flip in 2012. The all new JBL Grip continues to push the category forward with proof that we’re not standing still as we deliver great sound at a very affordable price. We are excited to add Grip to our lineup, showing once again that there’s a JBL speaker for every moment, every mood, and every budget.” said Carsten Olesen, President of Consumer Audio at HARMAN.

The JBL Grip is now available for pre-sale at $99.95 on JBL.com, with a wide release scheduled for September 28, 2025. Color options include six standout colors, from classic black and white to bold purple, red, blue, and camo.

Key features

• Bold JBL Pro Sound
• AI Sound Boost proprietary technology to analyze music in real-time and optimize speaker driver to prevent distortion, even at high volume levels
• 12 hours of playtime and 2 more with Playtime Boost
• Auracast™ enabled for stereo and multi-speaker pairing
• Ambient Light on the back panel so you can set the mood to match your mix
• IP68 water, dust and drop proof
• JBL Portable App
• Built with post-consumer recycled plastic and FSC certified paper packaging

About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.