What’s In, What’s Out: FlightHub Reveals the Latest Travel Shifts and Booking Trends

Breakout destinations, generational patterns, and booking behaviour take the spotlight in these 2025 travel insights

MONTREAL--(BUSINESS WIRE)--FlightHub™, a leading North American online travel agency, has released the second edition of its Unveiled list, offering fresh insight into today’s travel and booking behaviour. Drawing on North American booking data from Q4 2024 and the first half of 2025, this year’s list uncovers clear shifts in consumer preferences, from generational getaways to dramatic destination shakeups. The report also highlights the most booked Canadian destinations, reinforcing continued demand for domestic travel across the country.

“With Unveiled, we’re spotlighting destinations that offer rich experiences without the high price tag,” said Henri Chelhot, CEO of FlightHub. “But more importantly, this data helps us understand how travel habits are evolving and ensures we’re building experiences and tools that reflect what today’s travellers truly value.”

Hot vs. Not: Year-over-Year Shakeups

The Unveiled list for 2025 highlights new key travel trends to watch. Tokyo, Japan emerges as the breakout destination of the year, with a 56 per cent increase in bookings compared to 2024. Manila, Philippines maintains its top spot as the hotspot destination, continuing its strong appeal among travellers.

Contrarily, Las Vegas, United States has seen a sharp decline, dropping by 40 per cent compared to last year, signalling a decrease in popularity.

Generations and Genders are Shaping Travel in 2025

This year’s data also points to unique and exciting generational and gender preferences, adding exciting travel trends for each group:

• Puerto Vallarta, Mexico has become the leading destination for Baby Boomers, with 32 per cent of bookings coming from this age group.
• Cancun, Mexico ranked highest for girls’ trips, with one in six total bookings to the city made by female groups, while Medellín, Colombia emerged as the top destination for men travelling in groups, securing more than double the share seen in most other popular destinations.
• Lagos, Nigeria stands out as the most popular destination for solo travellers, accounting for 84 per cent of bookings.

“Our Unveiled series isn’t just a showcase of top travel spots, it’s rooted in real FlightHub customer data and emerging travel patterns,” said Ayoub Hissar, Director of Communications at FlightHub. “By identifying shifts in group travel, booking habits and destination popularity, we’re helping travellers stay informed and helping our partners respond to what people are looking for: value, variety, and memorable experiences.”

The Inside Scoop on Travel Trends

This list reveals broader consumer behaviour insights shaping how and when people travel:

• Toronto (YYZ) to Calgary (YYC) holds the title for the most booked itinerary, with Toronto (YYZ) leading as the most popular destination in Canada.
• Tuesday remains the most popular day to book, accounting for 16 per cent of total bookings.
• August continues to be the busiest travel month, making up 10 per cent of total bookings.
• The longest flight booked was from New York (JFK) to Singapore (SIN), clocking in at 18 hours and 40 minutes.
• Domestic travel also remained strong, with Toronto (1), Vancouver (2) and Calgary (3) topping the list of most booked Canadian destinations, followed by Edmonton (4), Montréal (5) and Winnipeg (6), reflecting both urban and regional demand.

These travel insights show how seasonality, affordability, and evolving preferences continue to influence traveller decisions.

FlightHub Picks: Expert Recommendations for Memorable Travel

With the Unveiled list, FlightHub’s travel experts have also curated destinations that consistently deliver exceptional experiences. Chosen for their stability, year-round popularity, variety of budget options and rich local culture, the 2025 picks span the globe from Doha, Qatar, Boracay, Philippines and Banff, Canada to Lima, Peru, Busan, South Korea and Vis, Croatia. The list also includes Hammamet, Tunisia, San Blas, Panama, Vienna, Austria and Puglia, Italy.

“This year’s data demonstrates a trend toward domestic tourism following the U.S. election, a shift accentuated by the current economic conditions,” adds Hissar. “While Western Canada and Toronto benefits from this trend, Montreal climbed three spots in the ranking from last year.”

To learn more detailed information about the Unveiled list, visit: https://unveiled.flighthub.com/

About the Methodology

FlightHub’s insights are based on North American booking data from its platform, covering travel reservations made between October 1, 2024 and June 30, 2025. The findings reflect sales activity during this period and highlight trends across FlightHub’s vast customer base.

About FlightHub

FlightHub™ is a leading North American online travel agency (OTA) based in Montréal, Canada. FlightHub proudly serves millions every year, enabling more people to visit new places and explore new cultures. FlightHub's goal is to offer travellers the most affordable flights, optimal itineraries, and exceptional customer service. The leading online travel agency (OTA) believes that broadening travel possibilities and connecting people across borders increases human consciousness, reduces fear, and inspires positive change. Founded in 2012, FlightHub has facilitated more than 30 million connections.

For more information, please visit: https://www.flighthub.com/