Indeavor Appoints Carter Lloyds as Chief Marketing Officer to Accelerate Growth and Champion the Frontline Workforce

MADISON, Wis.--(BUSINESS WIRE)--Indeavor, the leader in workforce management and people operations solutions for complex, 24/7 operations, today announced the appointment of Carter Lloyds as Chief Marketing Officer (CMO). Lloyds brings more than two decades of leadership experience in manufacturing, supply chain, and frontline workforce innovation, most recently serving as Chief Marketing Officer at QAD.

At QAD, Lloyds oversaw global marketing and branding, supporting the rapid adoption of QAD Redzone, a connected workforce platform designed to empower frontline teams. He is committed to elevating the role of frontline employees, ensuring that people are prioritized with the same strategic investment as systems and processes.

“Carter’s vision for the future of workforce management aligns perfectly with Indeavor’s mission,” said Brandon Schwarz, Chief Executive Officer of Indeavor. “He understands both the complexity of global manufacturing and the untapped potential of empowering frontline workers. We are thrilled to welcome him as a driving force in our next phase of growth.”

In his new role, Lloyds will lead Indeavor’s global marketing strategy with a focus on expanding brand presence, strengthening customer engagement, and positioning Indeavor as the category leader in people-first workforce management. He will play a critical role in bringing Indeavor’s innovations to industries where 24/7 operations depend on agile and compliant scheduling.

“I’ve spent my career at the intersection of technology, manufacturing, and people,” said Lloyds. “What excites me about Indeavor is its unwavering focus on the frontline—the teams who make, move, and power the world every day. This is not about incremental improvements; it’s about redefining how organizations plan, schedule, and support their workforce. Indeavor is building the world’s best people operations platform, and I’m eager to help amplify that vision globally.”

Lloyds’ appointment underscores Indeavor’s continued investment in leaders that can accelerate its momentum with global enterprises. As organizations face mounting pressure to optimize labor, ensure compliance, and retain talent, Indeavor is uniquely positioned to deliver the visibility, flexibility, and workforce alignment needed to succeed.

About Indeavor

Indeavor is the leading workforce management and people operations platform designed for complex, 24/7 operations. Trusted by the world’s largest manufacturers, and mission-critical enterprises, Indeavor empowers organizations to optimize labor costs, ensure compliance, and elevate the frontline employee experience. By combining intelligent employee scheduling, real-time workforce visibility, and people-first design, Indeavor ensures every shift is covered and every employee is supported.