Acxiom’s Data Clean Room Innovation Wins MarTech Breakthrough Award

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform award in the 8th annual MarTech Breakthrough Awards. This award recognizes Acxiom’s latest data clean room innovation, which includes expanded integration with Snowflake, the AI Data Cloud company powering today’s modern data stack.

As brands look to the benefits of cloud-based solutions, Acxiom's offering empowers enterprises to modernize their data and technology stack with composable architectures and integrated AI for sharper customer insights, all while allowing them to activate their data where it is. Brands gain deeper insights into audience trends, preferences, and behaviors, enabling them to create more tailored campaigns, predict content performance, and optimize distribution channels for higher engagement and satisfaction, all without having to move data outside of their Snowflake environment.

“We’ve long been at the forefront of data clean room innovation,” said Jarrod Martin, Acxiom CEO. “We will continue to lead the way, enabling advanced data collaboration solutions that help brands innovate, grow, and deliver elevated customer experiences.”

Combining Snowflake’s high-performance computing with Acxiom’s data and identity expertise, the solution fuels AI-driven marketing and decision-making, delivering deep, actionable insights. For example, Acxiom’s ability to recognize 74% of a financial services client’s site visitors provided insights that helped that client increase product recommendation model performance by 10%. The solution provides a 360-degree customer view that enables enhanced customer experiences and real-time personalization. With nearly six decades of expertise, Acxiom supports 1,100+ clients and processes more than 13 billion clean room records per month.

"Acxiom’s proven expertise in data and identity, combined with the power of the Snowflake AI Data Cloud, creates an unmatched solution for marketers,” said Erin Foxworthy, Global Head of Marketing and Advertising, Snowflake. “This award validates our shared commitment to empowering brands with the tools they need to drive modern, data-driven marketing, while maintaining data security and trust."

“Marketers want speed, flexibility, and meaningful results from their data. Data clean rooms allow brands and partners to collaborate and unlock deeper insights, activate custom audiences, enhance loyalty programs, and co-market while protecting consumer trust,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Acxiom's data collaboration solution with Snowflake delivers all this and more. The solution equips brands with the latest tools to modernize their data and tech stacks, adopt AI at scale, and turn data into true business value.”

MarTech Breakthrough is a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today. The eighth annual awards program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.