Xsolla Unveils LiveOps Management Suite to Boost D2C Monetization for Game Developers

Visual LiveOps Suite Helps Mobile Game Developers Scale Web Shop and Optimize D2C Monetization Without Engineering Involvement

LOS ANGELES--(BUSINESS WIRE)--Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today the upcoming launch of the Xsolla LiveOps Management Suite, a dedicated LiveOps tool designed exclusively for teams. This new tool enables developers and monetization teams to build and operate direct-to-consumer (D2C) LiveOps using a visual canvas within their Xsolla Publisher Account. It also enhances the efficiency of managing and defining campaigns and offers within existing Web Shops.

Xsolla LiveOps Management Suite is uniquely designed for D2C channels, ensuring that campaigns are launched, synchronized, and operated with full visibility and collaboration across web and game.

Xsolla LiveOps Management Suite enables teams to operate their entire D2C LiveOps conveniently through a single interface. It empowers studios to continuously improve performance through behavior-driven personalization, dynamic trigger-action campaigns, and real-time adjustments. The result is a more agile LiveOps workflow that helps deliver relevant experiences to players while maximizing long-term revenue impact.

Key Benefits of the Xsolla LiveOps Management Suite:

• Players Segmentation: Leverage flexible data to segment players and deliver relevant offers and content.
• Scheduled Launches: Schedule campaigns and promotional activities in advance to avoid launching content during weekends or holidays, thereby reducing team overload and ensuring smoother operations. The entire schedule can be tracked and managed through a calendar view, providing clear visibility and coordination.
• Dynamic Trigger-Action Campaigns: Automate responsive campaigns based on player behavior, game events, or specific timings, guided by a sophisticated system of cooldowns and priorities to ensure offers remain relevant and engaging without overwhelming users.
• Campaign Templates with Built-in Recommendations: Access ready-to-use campaign templates based on top-performing Web Shop scenarios. Xsolla LiveOps Management Suite also serves as an intelligent assistant, surfacing relevant templates based on your data (e.g., "churn alert launch reactivation bundle"), and enables you to customize or create your logic from scratch.
• Actionable Campaign Analytics: Track performance at the campaign and item levels to fine-tune strategies and optimize revenue.
• Native Ecosystem Integration: Xsolla LiveOps Management Suite is complimentary and available for every Xsolla client. It expands these solutions by adding campaign automation, data segmentation, and LiveOps syncing.

“Game developers need to act fast, test ideas, and personalize at scale—but traditional tools are often too technical, rigid, or disconnected,” said Chris Hewish, President at Xsolla. “With Xsolla LiveOps Management Suite, we’re removing those barriers. It synchronizes LiveOps activities seamlessly across web and in-game platforms, directly translating player insights into actionable monetization strategies. This new platform gives studios the speed, flexibility, and insight they need to grow D2C revenue and deliver exceptional player experiences all without code.”

Currently in beta, Xsolla LiveOps Management Suite will be showcased at Gamescom 2025, with early access already underway. Select studios use the platform to manage real-time campaigns and explore new monetization opportunities through the Xsolla ecosystem.

The launch of the Xsolla LiveOps Management Suite reinforces Xsolla’s long-term commitment to helping developers reduce friction, drive revenue, and expand global reach through scalable, low-code, and no-code solutions tailored to the business of games.

For a complete list of enhancements and developer tools, visit: xsolla.pro/rws25xlms.

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.