Gateway Fiber Unifies Under Single Brand Following Strategic Merger

WRIGHT CITY, Mo.--(BUSINESS WIRE)--Gateway Fiber today announced that the combined company formed through its merger with E-Rate provider WANRack and consumer broadband company KWIKOM will operate under the Gateway Fiber name. This brand alignment marks a key step in unifying operations and presenting a cohesive identity across residential, business, enterprise, and educational broadband services.

Beginning immediately, all Gateway Fiber and KWIKOM residential and business fiber internet services will be offered exclusively under the Gateway Fiber brand. WANRack’s E-Rate educational services will continue under the name “WANRack powered by Gateway Fiber” through the end of 2025, with a full transition to the Gateway Fiber brand expected in 2026.

This rebranding marks a significant milestone in the integration of the three fiber providers, creating a stronger, more comprehensive fiber network serving communities and educational institutions across multiple states.

“By bringing our residential and business services under the Gateway Fiber name, we’re creating a consistent, straightforward experience for all customers, including longtime KWIKOM customers,” said Chris Surdo, CEO of Gateway Fiber. “At the same time, retaining the WANRack name for our E-Rate business honors its trusted reputation in the education sector while illustrating our combined strength through the ‘powered by Gateway Fiber’ designation.”

Customers will see no significant changes to their internet service as a result of the brand transition. Existing service plans, pricing, and support channels will remain the same. Gateway Fiber will begin updating customer communications, billing statements, and service vehicles to reflect the new branding over the coming months, with a focus on making the transition as seamless as possible.

To ease customers into this transition, Gateway Fiber will be emailing KWIKOM customers as the change takes place. Additionally, the company has added a landing page to its website explaining the changes and helpful answers in an FAQ section.

“This is about unifying our team, our mission, and our customers under one brand,” said John Meyer, Chief Customer Officer at Gateway Fiber. “One name, one promise: fairer, friendlier, faster internet for everyone.”

About Gateway Fiber

Gateway Fiber is on a mission to positively impact communities through a better internet. As data requirements for residences and businesses continue to expand, Gateway is creating a leading, national fiber-to-the-home platform to serve this critical unmet need. Gateway provides faster, more reliable internet with a simple pricing model and industry-leading customer service. In February, Gateway Fiber announced a strategic merger with E-Rate leader WANRack and its residential subsidiary, KWIKOM Communications. The merger creates a more powerful, scalable organization with enhanced growth opportunities for its employees, while expanding the combined organization’s offerings to meet the diverse internet needs of commercial, small and medium-sized businesses (SMB), and enterprise clients. For more information, visit gatewayfiber.com.