Bardstown Bourbon Company Launches Bold New Campaign: “Nowhere We Won’t Go”

New creative platform explores the relentless innovation and global curiosity fueling the brand’s rapid growth

BARDSTOWN, Ky.--(BUSINESS WIRE)--Bardstown Bourbon Company today unveiled its new brand campaign, “Nowhere We Won’t Go,” a bold and dynamic creative platform that captures the ambition, innovation, and relentless pursuit of quality that defines the modern bourbon leader.

Developed in partnership with creative agency Forsman & Bodenfors, the campaign is a visual and auditory journey that reinforces Bardstown Bourbon’s unwavering commitment to quality that includes pushing the boundaries of bourbon through exceptional whiskies, unexpected finishes, global collaborations and unmatched transparency. Anchored by a 30-second hero film, the campaign blends Bardstown brand footage with energetic visuals, animated typography, and a custom jazz-meets-electronic soundtrack.

“We’ve always believed great bourbon starts with curiosity, whether on our core expressions or our innovations,” said Pete Marino, President, Lofted Spirits (the parent company of Bardstown Bourbon and Green River Whiskey). “This campaign brings to life how far we’re willing to go, from the lab to the barrel house to the furthest corners of the world.”

Shorter :15 and :06 cutdowns, digital placements, out-of-home visuals, and a Rolling Stone magazine feature further extend the reach of the national campaign.

Bardstown Bourbon has built a reputation as one of the fastest growing and most forward-thinking producers in American whiskey. With Dan Callaway, a sommelier-turned-master blender, at the helm of its innovation strategy and partnerships that span from Kentucky to Japan and beyond, the company continues to chart a course that redefines what bourbon looks and tastes like in the modern era.

The campaign launches nationally across digital and social beginning today, July 23.

For more information, visit bardstownbourbon.com.

About Bardstown Bourbon Company

Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon Trail™. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named Icons of Whisky Global Brand Innovator of the Year (2025), IWSC’s Worldwide Whisky Producer of the Year (2023), and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate (2024). Bardstown Bourbon Co. is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit BardstownBourbon.com.

The campaign video and assets can be found here.