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TRUE Reports Strong Mid-Year Momentum with New Customers, Expanded Deployments, and Scaled AI Adoption

NEW YORK--(BUSINESS WIRE)--TRUE, the leader in background AI for mortgage operations, today announced significant growth and momentum in the first half of 2025, including new enterprise customer wins, expanded deployments across large branch networks, and continued adoption of its AI-powered Mortgage Operations Service (MOS) platform.

“We’re working side‑by‑side with customers to operationalize background AI that removes manual tasks, speeds decisions, and proves ROI across large, distributed teams."

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Multiple lenders who are eager for the real, high-yield automation that background AI delivers have recently entered into contracts with TRUE. Equally significant, customers already using TRUE’s platform are now scaling production rapidly, with AI background workers operating seamlessly in hundreds of branches across the country.

“Our growth is powered by lender partnerships,” said Steve Butler, CEO of TRUE. “We’re working side‑by‑side with customers to operationalize background AI that removes manual tasks, speeds decisions, and proves ROI across large, distributed teams. When automation runs quietly and consistently in the background and the metrics improve, everybody wins.”

TRUE’s growth in the first half of 2025 reflects strong customer momentum, with several new wins, expanding deployments, and multiple clients migrating to the TRUE Cloud, including Fairway, Ruoff, Candor, MGIC, First Continental Mortgage, and HomeLend. As an example, current customers have deployed TRUE across hundreds of branches, highlighting the platform’s ability to scale quickly and deliver consistent value across distributed teams.

This momentum underscores growing market recognition of TRUE’s unique advantage: AI that works in the background, autonomously classifying, validating, and updating borrower data in real time, without the need for human oversight or system stitching.

As more lenders seek to streamline operations, reduce cycle times, and improve borrower experience, TRUE’s fully integrated, background AI platform is quickly becoming a core part of modern lending infrastructure.

About TRUE

TRUE is the mortgage industry’s first and only background AI platform, purpose-built to transform how lenders process borrower documents and make decisions. From document intake to underwriting, TRUE eliminates redundant workflows, accelerates time to decision, and improves data quality, all while integrating effortlessly into your existing tech stack. Learn more at www.true.ai.

Contacts

Media Contact
Liz Adkins
TRUE
ladkins@true.ai

TRUE


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Contacts

Media Contact
Liz Adkins
TRUE
ladkins@true.ai

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