Rainbow Expands Restaurant Program to New York With Select Partners

Admitted Restaurant BOP is one of few active programs in New York City

NEW YORK--(BUSINESS WIRE)--Rainbow, the leading small business insurance platform built for independent agents, today announced the launch of its Restaurant Program Business Owner’s Policy (BOP) in the state of New York. The expansion marks a significant step forward in Rainbow’s mission to serve industry verticals with specialized, tailored coverage and long-term stability.

With the state being the third largest restaurant market in the country, and over 20,000 restaurants in New York City alone, this launch represents Rainbow’s most ambitious Restaurant Program rollout to date. New York’s restaurant industry is not only massive but uniquely complex, with regulatory, staffing, and operational hurdles that require agile, dependable coverage.

Following recent growth in the Beauty & Wellness segment—which expanded to Texas and Illinois last month—this latest move brings Rainbow’s Restaurant BOP to 30 states, with Maryland and Washington coming soon.

“We’re thrilled to bring our Restaurant Program to the Empire State,” said Bobby Touran, CEO of Rainbow. “New York is a vibrant and diverse market. We're especially excited to launch with a curated set of key partners and are already seeing fantastic early traffic.”

Rainbow is launching its Restaurant BOP program in New York using a strategic limited-distribution model, partnering with top agencies and regional wholesalers with deep expertise in the market. This deliberate approach enables robust coverage offerings, disciplined underwriting, and deeper collaboration with trusted partners—hallmarks of Rainbow’s high-quality, growth-driven strategy.

Unlike traditional carriers that shy away from dense urban markets, Rainbow’s comprehensive BOP coverage is specifically designed to accommodate high-risk variables often present in New York City restaurants—from late-night operations to liquor liability and third-party delivery services. The Restaurant Program, one of very few admitted BOP markets active in New York City, is tailored to the unique needs of restaurant owners, combining general liability, property, business interruption, liquor liability, employment practices, cyber and more—delivered through an intuitive digital platform designed for speed and accuracy.

“Thanks to the continued confidence of our reinsurance partners, we’re not only expanding geographically, we’re growing responsibly,” added Touran. “Capacity is earned, not assumed, and our partners know we’re in this for the long haul. That means more options, fewer hurdles, and a carrier that agents can trust to stay the course even when the market gets tough.”

Rainbow’s recent momentum reflects its broader commitment to thoughtful growth and agent-first service. With New York now live, Rainbow’s Restaurant Program now reaches the vast majority of major restaurant markets across the U.S. In addition to the Restaurant Program, Rainbow’s Beauty & Wellness program is now live in eleven states: Arizona, Connecticut, Georgia, Illinois, Indiana, Iowa, Michigan, Nevada, Pennsylvania, Tennessee and Texas, with New Mexico, Utah, Virginia, Wisconsin and others coming soon.

To learn more about becoming a Rainbow distribution partner in any state including New York, visit https://www.userainbow.com/get-appointed.

About Rainbow

Founded in 2022, Rainbow is a specialist managing general underwriter building tailored small business insurance programs. Through a combination of continuous underwriting technology and experienced human touch, Rainbow is pioneering insurance products that help prevent claims while protecting what matters. Rainbow offers agents a seamless quote-to-bind experience and supports digital distribution through select partnerships. Visit Rainbow at www.userainbow.com.