Sinclair Launches Sinclair Cares: Texas Tragedy Relief Campaign in Partnership with The Salvation Army

BALTIMORE--(BUSINESS WIRE)--Sinclair today announced the launch of Sinclair Cares: Texas Tragedy Relief, a national fundraising campaign in partnership with The Salvation Army, to support those affected by the devastating flooding across Texas. 100% of funds raised will provide critical emergency assistance including mobile feeding units, meals, hydration, shelter, clean up kits, hygiene kits and emotional care to survivors and first responders.

“The devastation caused by the recent flooding is truly heartbreaking, and our deepest condolences go out to the families who have lost loved ones,” said Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair. “Sinclair is part of this community, and in times like these, we believe it’s our responsibility to step up and help. Through Sinclair Cares: Texas Tragedy Relief, we hope to mobilize our audiences and help provide immediate support to those impacted. We’re proud to partner with The Salvation Army, whose teams are already on the ground delivering critical aid where it’s needed most.”

Sinclair’s stations in San Antonio (KABB and WOAI) and Austin (KEYE) have been reporting on the story since the flooding began on July 4, delivering continuous coverage on Friday and Saturday, expanding newscasts into Sunday, with KABB and WOAI airing 52 hours of live coverage, and KEYE also adding extended live coverage. To further support the ongoing effort, Sinclair has deployed 10 journalists and additional resources from other markets to assist with comprehensive coverage across all platforms.

“Our hearts break for every family affected by the floods in Texas. In times like these, The Salvation Army is committed to being a steady and compassionate presence – meeting urgent physical needs while also offering emotional and spiritual care. We are grateful for partners like Sinclair who stand with us to bring hope, comfort, and practical support to survivors and first responders as they navigate this tragedy,” said Commissioner Merle Heatwole, National Commander, The Salvation Army.

To make a secure donation or learn more about Sinclair Cares: Texas Tragedy Relief, please visit SinclairCares.com.

About Sinclair Cares:

Sinclair Cares utilizes the strength of Sinclair Inc.’s properties to uplift organizations and inspire audiences and employees to make a positive impact in their communities. A company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets to support community and charitable endeavors through volunteerism, fundraising, and storytelling. Recent partnerships include The American Red Cross, Feeding America, Disabled American Veterans (DAV), NAMI, Reading is Fundamental, and The Salvation Army.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 85 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest; and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Salvation Army:

The Salvation Army helped nearly 28 million people in 2025 overcome poverty, addiction, and economic hardships in nearly every zip code. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more. The Salvation Army is doing the most good at more than 6,400 centers of operation around the country. For more information, visit www.SalvationArmyUSA.org. #DoingTheMostGood

Category: General